- Page 1 and 2: good for everyone. Delivering our V
- Page 3 and 4: 04 The Co-operative visual identity
- Page 5 and 6: The Co-operative visual identity Th
- Page 7 and 8: The logotype There are no physical
- Page 9 and 10: Consistent quality A co-operative b
- Page 11: Open Decent Ambitious Co-operative
- Page 15 and 16: The Co-operative is ‘changing bus
- Page 17 and 18: The Co-operative visual identity Ev
- Page 19 and 20: This is called the Masterbrand logo
- Page 21 and 22: If space restrictions cause a probl
- Page 23 and 24: Two-line version and business colou
- Page 25 and 26: However wide the selection for colo
- Page 27 and 28: A and B A, B and C ‘good for ever
- Page 29 and 30: The Co-operative logotype 29
- Page 31 and 32: The Co-operative logotype 31
- Page 33 and 34: If you’re printing an item in jus
- Page 35 and 36: B: Any size above 25mm. The minimum
- Page 37 and 38: Appropriate use of the logotype and
- Page 39 and 40: Please do not do this to our logoty
- Page 41 and 42: 1 Example 2 Example proudly support
- Page 43 and 44: 4 Example ASSIFIED STYLE 1 - 1 BRAN
- Page 45 and 46: How our name and our logotype work
- Page 47 and 48: deal: 1 2 Price Co-operative Strawb
- Page 49 and 50: Over the following pages you will s
- Page 51 and 52: Travel Childcare Cruises Funeralcar
- Page 53 and 54: PMS Warm Gray 6c PMS Cool Gray 7c P
- Page 55 and 56: The consistent use of type and layo
- Page 57 and 58: Helvetica Neue 87 Heavy Condensed H
- Page 59 and 60: offers the widest range of holidays
- Page 61 and 62: sabon Bold sabon Bold italic The Co
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internal communication magazine exa
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Colour and contrast: 1 As a general
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using layout 67
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. We are the first retailer in the
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2 3 using layout 71
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using layout 73
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v 2 /3 v example C: Projecting sign
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Using imagery The subject matter of
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Honest Using imagery 79
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Cropping and perspective Cropping a
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Business specific illustration When
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Hostile to oppressive regimes Over
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Using imagery 87
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Communicating the brand We create a
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This is wrong: Communicating the br
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This is wrong: This is right: Bee i
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Masterbrand is expressed not only b
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1 Logotype 2 Logotype and strapline
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4 Sign-off for animated application
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6 6 Good For Everyone Productions:
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Membership Membership is a very imp
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2 Membership 105
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4 Communication examples of imagery
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4 Communication examples membership
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In the following pages you’ll see
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Fully detailed in-depth guidelines
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Business examples Fully detailed in
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Fully detailed in-depth guidelines
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The stationery designs enable indiv
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2 The Southern Co-operative 1st Flo
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2 Part of The Co-operative Group 1s
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Society accreditations The design a
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Example C Society accreditation in
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Society accreditations 129
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logotype The Co-operative logotype
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Contact 133
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Notes 135