Visual Identity Standards PDF v.3 - The Co-operative

64 The Co-operative typeface
Legibility and accessibility
In keeping with our brand components
and our obligations under Part III of the
Disability Discrimination Act, please be
mindful of legibility and accessibility
in all of our printed communications.
You must ensure that reasonable steps have
been taken to enable full and fair access
to your services and products by anyone with
a disability.
Full guidelines on legibility and accessibility
are available from Co-operative Brands Ltd.
In the meantime please follow these
general rules.
Typography and font size:
1 Printed publications, unaffected by legislation,
must use ten point (10pt) as the minimum
font size for main body text and, where suitable
and practicable, should utilise larger font
sizes as a rule.
2 Only use the stipulated fonts Helvetica Neue
Light Condensed and the secondary Sabon,
they have been specially chosen to be legible
typefaces for headlines and body text.
3 Plain and regular font styles should be used
for main body text and bold text used only to
emphasise a point or in headlines.
4 Ranged left text is our house style and provides
the optimum reading format.
5 Typographical manipulation, character kerning
and condensing should be limited and should
be used only to enhance the design and must
not affect legibility.