Visual Identity Standards PDF v.3 - The Co-operative

More documents

Recommendations

Info

52 The Co-operative colours Colour palette breakdowns Please note that these colour breakdowns are based on the Pantone Matching System © (PMS © ). However, in some cases the four colour and RGB breakdowns have been altered to maximise print and screen based reproduction. PMS 2757c PMS 1235c PMS 375c CMYK C100 M80 Y10 K30 RAL 5022 270 20 29 RGB R0 G38 B99 Hexadecimal code #002663 PMS 7472c CMYK C54 M0 Y25 K0 RAL 180 70 30 RGB R91 G187 B183 Hexadecimal code #5BBBB7 CMYK C0 M25 Y100 K0 RAL 080 80 80 RGB R255 G182 B18 Hexadecimal code #FFB612 PMS 1495c CMYK C0 M60 Y100 K0 RAL 060 70 70 RGB R255 G145 B51 Hexadecimal code #FF9133 CMYK C40 M0 Y80 K0 RAL 120 70 70 RGB R180 G201 B95 Hexadecimal code #64C95F PMS 2715c CMYK C50 M40 Y0 K0 RAL 290 60 35 RGB R128 G136 B188 Hexadecimal code #8089BC PMS 2925c CMYK C80 M22 Y0 K0 RAL 240 60 40 RGB R61 G145 B204 Hexadecimal code #3D91CC PMS 201c CMYK C0 M100 Y63 K29 RAL 020 30 48 RGB R178 G8 B56 Hexadecimal code #990033
PMS Warm Gray 6c PMS Cool Gray 7c PMS 485c CMYK C14 M19 Y21 K38 RAL 040 60 05 RGB R165 G157 B149 Hexadecimal code #A59D95 CMYK C0 M10 Y10 K40 RAL 040 70 05 RGB R61 G145 B204 Hexadecimal code #3D91CC CMYK C0 M0 Y0 K50 RAL 000 60 00 RGB R154 G155 B156 Hexadecimal code #9A9B9C PMS 8040c PMS Silver 877c CMYK C0 M0 Y0 K50 RAL 000 60 00 RGB R154 G155 B156 Hexadecimal code #9A9B9C CMYK C0 M95 Y100 K0 RAL 030 50 60 RGB R213 G43 B30 Hexadecimal code #D52B1E CMYK C0 M0 Y0 K40 RAL 000 75 00 RGB R188 G189 B188 Hexadecimal code #BCBDBC Black c CMYK C0 M0 Y0 K100 RAL 000 15 00 RGB R30 G30 B30 Hexadecimal code #1E1E1E PMS Cool Gray 4c PMS Metallic 8381c CMYK C0 M0 Y25 K40 RAL 095 70 20 RGB R150 G143 B118 The Co-operative colours 53
Page 1 and 2: good for everyone. Delivering our V
Page 3 and 4: 04 The Co-operative visual identity
Page 5 and 6: The Co-operative visual identity Th
Page 7 and 8: The logotype There are no physical
Page 9 and 10: Consistent quality A co-operative b
Page 11 and 12: Open Decent Ambitious Co-operative
Page 13 and 14: The Co-operative visual identity Ou
Page 15 and 16: The Co-operative is ‘changing bus
Page 17 and 18: The Co-operative visual identity Ev
Page 19 and 20: This is called the Masterbrand logo
Page 21 and 22: If space restrictions cause a probl
Page 23 and 24: Two-line version and business colou
Page 25 and 26: However wide the selection for colo
Page 27 and 28: A and B A, B and C ‘good for ever
Page 29 and 30: The Co-operative logotype 29
Page 31 and 32: The Co-operative logotype 31
Page 33 and 34: If you’re printing an item in jus
Page 35 and 36: B: Any size above 25mm. The minimum
Page 37 and 38: Appropriate use of the logotype and
Page 39 and 40: Please do not do this to our logoty
Page 41 and 42: 1 Example 2 Example proudly support
Page 43 and 44: 4 Example ASSIFIED STYLE 1 - 1 BRAN
Page 45 and 46: How our name and our logotype work
Page 47 and 48: deal: 1 2 Price Co-operative Strawb
Page 49 and 50: Over the following pages you will s
Page 51: Travel Childcare Cruises Funeralcar
Page 55 and 56: The consistent use of type and layo
Page 57 and 58: Helvetica Neue 87 Heavy Condensed H
Page 59 and 60: offers the widest range of holidays
Page 61 and 62: sabon Bold sabon Bold italic The Co
Page 63 and 64: internal communication magazine exa
Page 65 and 66: Colour and contrast: 1 As a general
Page 67 and 68: using layout 67
Page 69 and 70: . We are the first retailer in the
Page 71 and 72: 2 3 using layout 71
Page 73 and 74: using layout 73
Page 75 and 76: v 2 /3 v example C: Projecting sign
Page 77 and 78: Using imagery The subject matter of
Page 79 and 80: Honest Using imagery 79
Page 81 and 82: Cropping and perspective Cropping a
Page 83 and 84: Business specific illustration When
Page 85 and 86: Hostile to oppressive regimes Over
Page 87 and 88: Using imagery 87
Page 89 and 90: Communicating the brand We create a
Page 91 and 92: This is wrong: Communicating the br
Page 93 and 94: This is wrong: This is right: Bee i
Page 95 and 96: Masterbrand is expressed not only b
Page 97 and 98: 1 Logotype 2 Logotype and strapline
Page 99 and 100: 4 Sign-off for animated application
Page 101 and 102: 6 6 Good For Everyone Productions:
Page 103 and 104:
Membership Membership is a very imp
Page 105 and 106:
2 Membership 105
Page 107 and 108:
4 Communication examples of imagery
Page 109 and 110:
4 Communication examples membership
Page 111 and 112:
In the following pages you’ll see
Page 113 and 114:
Fully detailed in-depth guidelines
Page 115 and 116:
Business examples Fully detailed in
Page 117 and 118:
Fully detailed in-depth guidelines
Page 119 and 120:
The stationery designs enable indiv
Page 121 and 122:
2 The Southern Co-operative 1st Flo
Page 123 and 124:
2 Part of The Co-operative Group 1s
Page 125 and 126:
Society accreditations The design a
Page 127 and 128:
Example C Society accreditation in
Page 129 and 130:
Society accreditations 129
Page 131 and 132:
logotype The Co-operative logotype
Page 133 and 134:
Contact 133
Page 135 and 136:
Notes 135
show all

Visual Identity Standards PDF v.3 - The Co-operative

Create successful ePaper yourself

Delete template?

Save as template?