Visual Identity Standards PDF v.3 - The Co-operative

In the following pages you’ll see some examples
of good brand communications. They illustrate
how the visual identity works across five of the
businesses, placing the look in-store across
a wide range of applications.
These examples show how distinctive our brand
appears when managed properly. They are
also here to instil the scope that is available,
to encourage creativity within the guidelines.
Fully detailed in-depth guidelines for each of
the businesses are available from Co-operative
Brands Ltd. brand@co-operative.coop
Business examples
logotype
The Co-operative logotype must not be altered
in any way or used in any application contrary
to the visual identity guidelines.
Businesses must ensure that:
1 The appropriate business fascia and projecting
signage is installed according to the
specifications provided by Co-operative
Brands Ltd.
2 The exterior of all businesses must actively
demonstrate the brand components through
the use of brand messages, based on the
recommendations in the visual identity guidelines.
3 Society identification is provided in an appropriate
style based on the recommendations in the
visual identity guidelines.
4 Any internal or external use of The Co-operative
logotype must be based on the recommendations
in the visual identity guidelines, or following
agreement with Co-operative Brands Ltd.
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