Visual Identity Standards PDF v.3 - The Co-operative
Visual Identity Standards PDF v.3 - The Co-operative
Visual Identity Standards PDF v.3 - The Co-operative
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40 <strong>The</strong> <strong>Co</strong>-<strong>operative</strong> logotype<br />
1<br />
In association with<br />
2<br />
proudly associates<br />
3<br />
proudly<br />
sponsor the Pride of Britain<br />
Awards 2008.<br />
Endorsements<br />
When <strong>The</strong> <strong>Co</strong>-<strong>operative</strong> logotype is used<br />
as an endorsement, it implies involvement and<br />
participation. Whether it’s an event, a brand,<br />
a product or an idea, the logotype needs to retain<br />
it’s prominence and voice this collaboration.<br />
<strong>The</strong>re are three major tiers that signify the level<br />
of collaboration from <strong>The</strong> <strong>Co</strong>-<strong>operative</strong>:<br />
1 Signed-off<br />
This is where the participation is at a minimum<br />
and the logotype is the prominent element with an<br />
endorsement message ‘attached’.<br />
2 Stated<br />
<strong>The</strong> ‘collaborative element’ and the logotype<br />
have a more balanced relationship. <strong>The</strong><br />
endorsement message runs under the logotype<br />
to create a statement.<br />
Supported by<br />
proud supporters<br />
proudly<br />
support Oxfam’s Bring Bring<br />
your mobile phone scheme.<br />
In association with<br />
proudly supporting<br />
proud to be associated<br />
with StreetGames.<br />
3 Personal<br />
Running the endorsement after the logotype<br />
to create a more personal statement about<br />
the endorsement whilst supporting the brand.
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