Visual Identity Standards PDF v.3 - The Co-operative

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40 The Co-operative logotype 1 In association with 2 proudly associates 3 proudly sponsor the Pride of Britain Awards 2008. Endorsements When The Co-operative logotype is used as an endorsement, it implies involvement and participation. Whether it’s an event, a brand, a product or an idea, the logotype needs to retain it’s prominence and voice this collaboration. There are three major tiers that signify the level of collaboration from The Co-operative: 1 Signed-off This is where the participation is at a minimum and the logotype is the prominent element with an endorsement message ‘attached’. 2 Stated The ‘collaborative element’ and the logotype have a more balanced relationship. The endorsement message runs under the logotype to create a statement. Supported by proud supporters proudly support Oxfam’s Bring Bring your mobile phone scheme. In association with proudly supporting proud to be associated with StreetGames. 3 Personal Running the endorsement after the logotype to create a more personal statement about the endorsement whilst supporting the brand.
1 Example 2 Example proudly supporting 3 Example proudly sponsor the Pride of Britain Awards 2008. In association with The Co-operative logotype 41
Page 1 and 2: good for everyone. Delivering our V
Page 3 and 4: 04 The Co-operative visual identity
Page 5 and 6: The Co-operative visual identity Th
Page 7 and 8: The logotype There are no physical
Page 9 and 10: Consistent quality A co-operative b
Page 11 and 12: Open Decent Ambitious Co-operative
Page 13 and 14: The Co-operative visual identity Ou
Page 15 and 16: The Co-operative is ‘changing bus
Page 17 and 18: The Co-operative visual identity Ev
Page 19 and 20: This is called the Masterbrand logo
Page 21 and 22: If space restrictions cause a probl
Page 23 and 24: Two-line version and business colou
Page 25 and 26: However wide the selection for colo
Page 27 and 28: A and B A, B and C ‘good for ever
Page 29 and 30: The Co-operative logotype 29
Page 31 and 32: The Co-operative logotype 31
Page 33 and 34: If you’re printing an item in jus
Page 35 and 36: B: Any size above 25mm. The minimum
Page 37 and 38: Appropriate use of the logotype and
Page 39: Please do not do this to our logoty
Page 43 and 44: 4 Example ASSIFIED STYLE 1 - 1 BRAN
Page 45 and 46: How our name and our logotype work
Page 47 and 48: deal: 1 2 Price Co-operative Strawb
Page 49 and 50: Over the following pages you will s
Page 51 and 52: Travel Childcare Cruises Funeralcar
Page 53 and 54: PMS Warm Gray 6c PMS Cool Gray 7c P
Page 55 and 56: The consistent use of type and layo
Page 57 and 58: Helvetica Neue 87 Heavy Condensed H
Page 59 and 60: offers the widest range of holidays
Page 61 and 62: sabon Bold sabon Bold italic The Co
Page 63 and 64: internal communication magazine exa
Page 65 and 66: Colour and contrast: 1 As a general
Page 67 and 68: using layout 67
Page 69 and 70: . We are the first retailer in the
Page 71 and 72: 2 3 using layout 71
Page 73 and 74: using layout 73
Page 75 and 76: v 2 /3 v example C: Projecting sign
Page 77 and 78: Using imagery The subject matter of
Page 79 and 80: Honest Using imagery 79
Page 81 and 82: Cropping and perspective Cropping a
Page 83 and 84: Business specific illustration When
Page 85 and 86: Hostile to oppressive regimes Over
Page 87 and 88: Using imagery 87
Page 89 and 90: Communicating the brand We create a
Page 91 and 92:
This is wrong: Communicating the br
Page 93 and 94:
This is wrong: This is right: Bee i
Page 95 and 96:
Masterbrand is expressed not only b
Page 97 and 98:
1 Logotype 2 Logotype and strapline
Page 99 and 100:
4 Sign-off for animated application
Page 101 and 102:
6 6 Good For Everyone Productions:
Page 103 and 104:
Membership Membership is a very imp
Page 105 and 106:
2 Membership 105
Page 107 and 108:
4 Communication examples of imagery
Page 109 and 110:
4 Communication examples membership
Page 111 and 112:
In the following pages you’ll see
Page 113 and 114:
Fully detailed in-depth guidelines
Page 115 and 116:
Business examples Fully detailed in
Page 117 and 118:
Fully detailed in-depth guidelines
Page 119 and 120:
The stationery designs enable indiv
Page 121 and 122:
2 The Southern Co-operative 1st Flo
Page 123 and 124:
2 Part of The Co-operative Group 1s
Page 125 and 126:
Society accreditations The design a
Page 127 and 128:
Example C Society accreditation in
Page 129 and 130:
Society accreditations 129
Page 131 and 132:
logotype The Co-operative logotype
Page 133 and 134:
Contact 133
Page 135 and 136:
Notes 135
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Visual Identity Standards PDF v.3 - The Co-operative

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