Visual Identity Standards PDF v.3 - The Co-operative

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56 The Co-operative typeface Helvetica Neue 47 Light Condensed Helvetica Neue 47 Light Oblique Condensed ABCDEFGhIjKLMnoPqRStUVWxYz abcdefghijklmnopqrstuvwxyz 01234567890!@£$%&*(-=+.,:;) this is our typeface. It’s clean, honest and straightforward and gives all our communications a distinct look and feel. It’s also what you should use for body text on the majority of communications. And can also be used for captions. abcdefghijkLmnOpqrstuvwxyz abcdefghijklmnopqrstuvwxyz 01234567890!@£$%&*(-=+.,:;) The Oblique typefaces should only be used in body text to highlight or emphasise words.
Helvetica Neue 87 Heavy Condensed Helvetica Neue 87 Heavy Oblique Condensed The Co-operative typeface ABCdefGHijKLMNOPqRsTuvwxYz abcdefghijklmnopqrstuvwxyz 01234567890!@£$%&*(-=+.,:;) Helvetica Neue Heavy Condensed should be used sparingly. It is good for highlighting words within the main body text. And is the preferred choice for small captions. abcdefgHijklmnOpqrstuvwxyz abcdefghijklmnopqrstuvwxyz 01234567890!@£$%&*(-=+.,:;) The Oblique typefaces should only be used in body text to highlight or emphasise words. 57
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good for everyone. Delivering our V
Page 3 and 4:
04 The Co-operative visual identity
Page 5 and 6: The Co-operative visual identity Th
Page 7 and 8: The logotype There are no physical
Page 9 and 10: Consistent quality A co-operative b
Page 11 and 12: Open Decent Ambitious Co-operative
Page 13 and 14: The Co-operative visual identity Ou
Page 15 and 16: The Co-operative is ‘changing bus
Page 17 and 18: The Co-operative visual identity Ev
Page 19 and 20: This is called the Masterbrand logo
Page 21 and 22: If space restrictions cause a probl
Page 23 and 24: Two-line version and business colou
Page 25 and 26: However wide the selection for colo
Page 27 and 28: A and B A, B and C ‘good for ever
Page 29 and 30: The Co-operative logotype 29
Page 31 and 32: The Co-operative logotype 31
Page 33 and 34: If you’re printing an item in jus
Page 35 and 36: B: Any size above 25mm. The minimum
Page 37 and 38: Appropriate use of the logotype and
Page 39 and 40: Please do not do this to our logoty
Page 41 and 42: 1 Example 2 Example proudly support
Page 43 and 44: 4 Example ASSIFIED STYLE 1 - 1 BRAN
Page 45 and 46: How our name and our logotype work
Page 47 and 48: deal: 1 2 Price Co-operative Strawb
Page 49 and 50: Over the following pages you will s
Page 51 and 52: Travel Childcare Cruises Funeralcar
Page 53 and 54: PMS Warm Gray 6c PMS Cool Gray 7c P
Page 55: The consistent use of type and layo
Page 59 and 60: offers the widest range of holidays
Page 61 and 62: sabon Bold sabon Bold italic The Co
Page 63 and 64: internal communication magazine exa
Page 65 and 66: Colour and contrast: 1 As a general
Page 67 and 68: using layout 67
Page 69 and 70: . We are the first retailer in the
Page 71 and 72: 2 3 using layout 71
Page 73 and 74: using layout 73
Page 75 and 76: v 2 /3 v example C: Projecting sign
Page 77 and 78: Using imagery The subject matter of
Page 79 and 80: Honest Using imagery 79
Page 81 and 82: Cropping and perspective Cropping a
Page 83 and 84: Business specific illustration When
Page 85 and 86: Hostile to oppressive regimes Over
Page 87 and 88: Using imagery 87
Page 89 and 90: Communicating the brand We create a
Page 91 and 92: This is wrong: Communicating the br
Page 93 and 94: This is wrong: This is right: Bee i
Page 95 and 96: Masterbrand is expressed not only b
Page 97 and 98: 1 Logotype 2 Logotype and strapline
Page 99 and 100: 4 Sign-off for animated application
Page 101 and 102: 6 6 Good For Everyone Productions:
Page 103 and 104: Membership Membership is a very imp
Page 105 and 106: 2 Membership 105
Page 107 and 108:
4 Communication examples of imagery
Page 109 and 110:
4 Communication examples membership
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In the following pages you’ll see
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Fully detailed in-depth guidelines
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Business examples Fully detailed in
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Fully detailed in-depth guidelines
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The stationery designs enable indiv
Page 121 and 122:
2 The Southern Co-operative 1st Flo
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2 Part of The Co-operative Group 1s
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Society accreditations The design a
Page 127 and 128:
Example C Society accreditation in
Page 129 and 130:
Society accreditations 129
Page 131 and 132:
logotype The Co-operative logotype
Page 133 and 134:
Contact 133
Page 135 and 136:
Notes 135
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Visual Identity Standards PDF v.3 - The Co-operative

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