Visual Identity Standards PDF v.3 - The Co-operative

86 Using imagery
Value, fairness and social
responsibility lie at the
heart of our business.
I t ’ s b e e n o u r w 18 a y 6 7 s . i n c e
Security for your money,
rooted in our principles.
F r o m b a n k i n g t o i n s u r a n c e t o i n v e s t m e n t s , w e t a k e
a responsible approach to our customers’ money.
I t ’ s b e e n o u r w 18 a y 6 7 s .
i n c e
When photography is unsuitable
or inappropriate there is a
library of symbols available for
limited use.
Use of illustration and other graphical elements
and symbols
When photography is unsuitable or inappropriate for example,
if a theme would be difficult to show photographically, there
is a library of symbols available for limited use. It may be an
instance where practicality dictates, such as a metal plaque,
or in editorial use, such as icons. These symbols are available
from Co-operative Brands Ltd.