Visual Identity Standards PDF v.3 - The Co-operative
Visual Identity Standards PDF v.3 - The Co-operative
Visual Identity Standards PDF v.3 - The Co-operative
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70 using layout<br />
flexibility with typographic layout<br />
<strong>The</strong> examples shown here all display the<br />
same message, but in different manners.<br />
From core brand execution (1) to more<br />
flexible approaches (2, 3), they all retain<br />
<strong>The</strong> <strong>Co</strong>-<strong>operative</strong>’s essence. Although<br />
there’s a specific and distinctive visual,<br />
the brand identity is flexible and is not<br />
straight-jacketed.<br />
1