Visual Identity Standards PDF v.3 - The Co-operative

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10 is changing business for good. Our values set us apart from our competitors in many ways, but they are no longer unique. However being a co-operative makes us a unique organisation. As a consumer co-operative our aim is to service the needs of our consumer owners. It’s our Brand Personality that helps our businesses to develop their relationships with customers. Consistently delivering this experience will help to deliver our Brand Essence.
Open Decent Ambitious Co-operative Friendly Healthy Our Brand Personality Our Brand Personality helps our businesses develop their relationships with customers. Consistently delivering this experience will help deliver our Brand Essence. The Co-operative visual identity : changing business for good Our essence This is the single thought at the heart of our brand, it’s true across all of our businesses. 11
Page 1 and 2: good for everyone. Delivering our V
Page 3 and 4: 04 The Co-operative visual identity
Page 5 and 6: The Co-operative visual identity Th
Page 7 and 8: The logotype There are no physical
Page 9: Consistent quality A co-operative b
Page 13 and 14: The Co-operative visual identity Ou
Page 15 and 16: The Co-operative is ‘changing bus
Page 17 and 18: The Co-operative visual identity Ev
Page 19 and 20: This is called the Masterbrand logo
Page 21 and 22: If space restrictions cause a probl
Page 23 and 24: Two-line version and business colou
Page 25 and 26: However wide the selection for colo
Page 27 and 28: A and B A, B and C ‘good for ever
Page 29 and 30: The Co-operative logotype 29
Page 31 and 32: The Co-operative logotype 31
Page 33 and 34: If you’re printing an item in jus
Page 35 and 36: B: Any size above 25mm. The minimum
Page 37 and 38: Appropriate use of the logotype and
Page 39 and 40: Please do not do this to our logoty
Page 41 and 42: 1 Example 2 Example proudly support
Page 43 and 44: 4 Example ASSIFIED STYLE 1 - 1 BRAN
Page 45 and 46: How our name and our logotype work
Page 47 and 48: deal: 1 2 Price Co-operative Strawb
Page 49 and 50: Over the following pages you will s
Page 51 and 52: Travel Childcare Cruises Funeralcar
Page 53 and 54: PMS Warm Gray 6c PMS Cool Gray 7c P
Page 55 and 56: The consistent use of type and layo
Page 57 and 58: Helvetica Neue 87 Heavy Condensed H
Page 59 and 60: offers the widest range of holidays
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sabon Bold sabon Bold italic The Co
Page 63 and 64:
internal communication magazine exa
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Colour and contrast: 1 As a general
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using layout 67
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. We are the first retailer in the
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2 3 using layout 71
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using layout 73
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v 2 /3 v example C: Projecting sign
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Using imagery The subject matter of
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Honest Using imagery 79
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Cropping and perspective Cropping a
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Business specific illustration When
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Hostile to oppressive regimes Over
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Using imagery 87
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Communicating the brand We create a
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This is wrong: Communicating the br
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This is wrong: This is right: Bee i
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Masterbrand is expressed not only b
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1 Logotype 2 Logotype and strapline
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4 Sign-off for animated application
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6 6 Good For Everyone Productions:
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Membership Membership is a very imp
Page 105 and 106:
2 Membership 105
Page 107 and 108:
4 Communication examples of imagery
Page 109 and 110:
4 Communication examples membership
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In the following pages you’ll see
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Fully detailed in-depth guidelines
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Business examples Fully detailed in
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Fully detailed in-depth guidelines
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The stationery designs enable indiv
Page 121 and 122:
2 The Southern Co-operative 1st Flo
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2 Part of The Co-operative Group 1s
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Society accreditations The design a
Page 127 and 128:
Example C Society accreditation in
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Society accreditations 129
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logotype The Co-operative logotype
Page 133 and 134:
Contact 133
Page 135 and 136:
Notes 135
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Visual Identity Standards PDF v.3 - The Co-operative

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