Visual Identity Standards PDF v.3 - The Co-operative
Visual Identity Standards PDF v.3 - The Co-operative
Visual Identity Standards PDF v.3 - The Co-operative
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122 Stationery<br />
1<br />
Part of <strong>The</strong> <strong>Co</strong>-<strong>operative</strong> Group<br />
1st Floor<br />
234 Defacto House<br />
Est Lefto<br />
Sapien Aliquent<br />
XX1 2YY<br />
Telephone: 01234 567 890<br />
Facsimile: 01234 567 890<br />
www.loremipsum.co.uk<br />
1 General Layout<br />
<strong>The</strong> Business Descriptor<br />
logotype measures 57mm<br />
in length and is positioned<br />
145.5mm from the edge of<br />
the letterhead. On an x height<br />
of 7.5mm. <strong>The</strong> <strong>Co</strong>-<strong>operative</strong><br />
Group Endorsement is set<br />
in 9pt Helvetica Neue Light<br />
<strong>Co</strong>ndensed. Ranged left 25mm<br />
from the edge of the letterhead.<br />
On an x height of 7.5mm<br />
or a cap height of 13mm if<br />
appearing beneath a name.<br />
Prints 100% black.<br />
2 Independent body/<br />
trading name is set in 14pt<br />
Helvetica Neue Light<br />
<strong>Co</strong>ndensed on a 15pt linefeed.<br />
Ranged left 25mm from the<br />
edge of the letterhead.<br />
On an x height of 7.5mm.<br />
Prints 40% black.<br />
3 Department/region<br />
is set in 14pt Helvetica Neue<br />
Light <strong>Co</strong>ndensed on a 15pt<br />
linefeed. Prints 40% black.<br />
4 Society accreditation<br />
Society accreditation is set<br />
in 14pt Helvetica Neue Light<br />
<strong>Co</strong>ndensed on a 15pt linefeed.<br />
Ranged left 25mm from the<br />
edge of the letterhead. On an x<br />
height of 7.5mm or a cap height<br />
of 13mm if appearing beneath<br />
a name. Prints 100% black.
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