Visual Identity Standards PDF v.3 - The Co-operative
Visual Identity Standards PDF v.3 - The Co-operative
Visual Identity Standards PDF v.3 - The Co-operative
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90 <strong>Co</strong>mmunicating the brand<br />
<strong>Co</strong>mmunicating the brand through brand statements<br />
This is wrong:<br />
At its head office <strong>The</strong> <strong>Co</strong>-<strong>operative</strong> collects all its<br />
own waste paper and takes the waste away. <strong>The</strong>n,<br />
the paper is recycled and turned into own-brand<br />
toilet rolls. <strong>The</strong> toilet rolls are sold in our shops.<br />
This is right:<br />
recycles waste paper from our<br />
head office into own-brand toilet rolls, which are<br />
sold in our shops.