Visual Identity Standards PDF v.3 - The Co-operative
Visual Identity Standards PDF v.3 - The Co-operative
Visual Identity Standards PDF v.3 - The Co-operative
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68 using layout<br />
using our logotype as a statement<br />
In promotional material we like to keep words simple<br />
and to the point. Factual statements work best,<br />
and they work even better when a headline starts<br />
with our logotype.<br />
When you give readers information in this clear<br />
manner they are instantly informed. Over time<br />
they build up a wider picture of who we are and what<br />
all the businesses stand for, and our logotype<br />
acts as an endorsement.