Visual Identity Standards PDF v.3 - The Co-operative

74 using layout
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Positioning on signage
The logotype moves from a
standard top left position to
a bottom position. This is so
that the brand is more visible
to the customer. This is the
only occurrence where the
logotype moves away from a
top left position.
When the logotype is used within signage, for
instance fascias (see Example A and B), projecting
signs (Example C) and car park signage (Example
D), the positional guide changes. This is indicated
by yellow diagonal stripes.
For more specific guidance on signage please refer
to the Fascia Signage Guidelines.
Key
V
example A: fascias
Left alignment
The logotype is positioned twothirds
the height of V from
the left, and the height of V up
from the base.
v
example B: fascias
Centred
The logotype is positioned
centrally so that equal space
is to the left and right, and the
height of V up from the base.
v
This is the positional guide.
V is defined by the height of the
‘v’ within the logotype.