Visual Identity Standards PDF v.3 - The Co-operative

Two-line version and business colour
When using this logotype in isolation, such as
a Masterbrand ad or where space is at a premium,
this is the preferred application.
As ‘good for everyone’ is a Masterbrand
component, it commands use of the colour palettes
of The Co-operative’s Business areas (i.e. it can
use Food green [PMS © 375] or equally Bank blue
[PMS © 2925] where suitable). A grayscale version
is also available for use whether solid black or a
40% tint for differentiation. This makes for a wideselection
of colourways for ‘good for everyone’.
However wide the selection for colour,
consideration should still be taken for the suitability
for the communication and ultimately the brand.
nB. When using the logotype as an endorsement,
the two-line version should be used (see logotype
section).
The Co-operative logotype
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