Visual Identity Standards PDF v.3 - The Co-operative

Over the following pages you will see the
colour palette, which encompasses:
• the master logotype
• brand communications
• Membership
• the individual businesses
• promotions.
Colour specifications must be adhered to as
they will reinforce perceptions, amongst our
customers, that The Co-operative is one brand
behaving consistently – irrespective of society
or business.
The Co-operative colours
Each of The Co-operative businesses has
one identifying colour which you’ll see over
the page.
These colours differentiate the businesses and
should be used as the primary colour on all
physical manifestations of that business. That
includes store and branch fascias and all forms
of brand communication such as literature and
online formats.
Promotional communications may use PMS ©
485c or an alternative colour that isn’t a
business primary colour.
We must be vigilant in maintaining the integrity
of these colours, ensuring that the exact colour
is not used by another business in its individual
brand communications. Please note that the
CMYK colour breakdowns are based on the
Pantone Matching System © (PMS © ).
These colours are explicitly for the use of The
Co-operative branded outlets. Colours must
not be used by other businesses or brands (for
example, The Co-operative lilac cannot be
used on societies’ private named outlets).
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