Visual Identity Standards PDF v.3 - The Co-operative

Colour and contrast:
1 As a general rule use dark coloured text against
light background colours or light coloured text
reversed out of solid dark coloured backgrounds.
2 Attention must be paid to the size and boldness
of text when reversing light coloured text from
dark backgrounds.
3 Black on pale yellow reduces glare, which can
be helpful to some readers.
4 Avoid red and green combinations commonly
associated with colour blindness.
5 Text should preferably sit on flat background
colours or areas of maximum contrast and
minimum interference.
The Co-operative typeface
6 Background images should be avoided behind
body text.
7 Highly reflective surfaces and finishes should
be avoided or limited to areas containing no
text or important information.
8 High gloss papers should be avoided and
also the application of high gloss varnishes
over text.
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