Visual Identity Standards PDF v.3 - The Co-operative

Using imagery
The subject matter of imagery will naturally change
from one business to another. Some of the
businesses will have specific guidelines on
imagery, those will need to be referred to prior
to sourcing or commissioning any imagery.
However here are four points to think about
before using any images, and some good
examples over the page.
Is it an honest and uncluttered portrayal
of the subject?
Is it relevant to our customers?
Will people find it involving and engaging?
Is it graphic in its simplicity?
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