Visual Identity Standards PDF v.3 - The Co-operative

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30 The Co-operative logotype The three-line version of the business logotypes are for use in extreme cases of minimal space. It is designed to create the highest visual impact in the minimum amount of space. There are no three-line versions of the logotype that incorporate business straplines. Individual business logotypes: three-line version There is an alternative version of each business logotype that is stacked into three, ranged left, lines. Wherever possible the full colour version should be used, with the business descriptor appearing in its individual colour (see colours section). The primary use of this three-line version of the logotype is on projecting signage where space is at a premium. It is advised, unless extremely restricted by space, to use the one-line or the two-line versions for brand communications. Please note than under no circumstances does this version of the logo ever appear with the strapline.
The Co-operative logotype 31
Page 1 and 2: good for everyone. Delivering our V
Page 3 and 4: 04 The Co-operative visual identity
Page 5 and 6: The Co-operative visual identity Th
Page 7 and 8: The logotype There are no physical
Page 9 and 10: Consistent quality A co-operative b
Page 11 and 12: Open Decent Ambitious Co-operative
Page 13 and 14: The Co-operative visual identity Ou
Page 15 and 16: The Co-operative is ‘changing bus
Page 17 and 18: The Co-operative visual identity Ev
Page 19 and 20: This is called the Masterbrand logo
Page 21 and 22: If space restrictions cause a probl
Page 23 and 24: Two-line version and business colou
Page 25 and 26: However wide the selection for colo
Page 27 and 28: A and B A, B and C ‘good for ever
Page 29: The Co-operative logotype 29
Page 33 and 34: If you’re printing an item in jus
Page 35 and 36: B: Any size above 25mm. The minimum
Page 37 and 38: Appropriate use of the logotype and
Page 39 and 40: Please do not do this to our logoty
Page 41 and 42: 1 Example 2 Example proudly support
Page 43 and 44: 4 Example ASSIFIED STYLE 1 - 1 BRAN
Page 45 and 46: How our name and our logotype work
Page 47 and 48: deal: 1 2 Price Co-operative Strawb
Page 49 and 50: Over the following pages you will s
Page 51 and 52: Travel Childcare Cruises Funeralcar
Page 53 and 54: PMS Warm Gray 6c PMS Cool Gray 7c P
Page 55 and 56: The consistent use of type and layo
Page 57 and 58: Helvetica Neue 87 Heavy Condensed H
Page 59 and 60: offers the widest range of holidays
Page 61 and 62: sabon Bold sabon Bold italic The Co
Page 63 and 64: internal communication magazine exa
Page 65 and 66: Colour and contrast: 1 As a general
Page 67 and 68: using layout 67
Page 69 and 70: . We are the first retailer in the
Page 71 and 72: 2 3 using layout 71
Page 73 and 74: using layout 73
Page 75 and 76: v 2 /3 v example C: Projecting sign
Page 77 and 78: Using imagery The subject matter of
Page 79 and 80: Honest Using imagery 79
Page 81 and 82:
Cropping and perspective Cropping a
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Business specific illustration When
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Hostile to oppressive regimes Over
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Using imagery 87
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Communicating the brand We create a
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This is wrong: Communicating the br
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This is wrong: This is right: Bee i
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Masterbrand is expressed not only b
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1 Logotype 2 Logotype and strapline
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4 Sign-off for animated application
Page 101 and 102:
6 6 Good For Everyone Productions:
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Membership Membership is a very imp
Page 105 and 106:
2 Membership 105
Page 107 and 108:
4 Communication examples of imagery
Page 109 and 110:
4 Communication examples membership
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In the following pages you’ll see
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Fully detailed in-depth guidelines
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Business examples Fully detailed in
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Fully detailed in-depth guidelines
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The stationery designs enable indiv
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2 The Southern Co-operative 1st Flo
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2 Part of The Co-operative Group 1s
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Society accreditations The design a
Page 127 and 128:
Example C Society accreditation in
Page 129 and 130:
Society accreditations 129
Page 131 and 132:
logotype The Co-operative logotype
Page 133 and 134:
Contact 133
Page 135 and 136:
Notes 135
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Visual Identity Standards PDF v.3 - The Co-operative

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