Visual Identity Standards PDF v.3 - The Co-operative

58 The Co-operative typeface
structure and layout
The look created for our brand is
simple but also quite flexible. But in
order for the brand to maintain it’s
strength a few simple rules apply.
Type always begins top left, preferably
leading in with The Co-operative logo.
Carefully chosen photography or flat
colour gives a clean, uncluttered look.
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