Visual Identity Standards PDF v.3 - The Co-operative

Please do not do this
to our logotype
It is absolutely vital to the integrity of
The Co-operative brand identity that it is not
compromised, in any way, by unprofessional
or inappropriate handling. It only takes
a little time and a good eye to get it right.
1 Do not attempt to set our logotype in any
typeface, not even our corporate typefaces.
Only use the master logotype available from
Co-operative Brands Ltd.
2 Always ensure high contrast when positioning
our logotype on a photographic or coloured
background. not like this.
3 never use the logotype in any other colour other
than those agreed in this book. The only exception
to this is food packaging.
4 never attempt to modify, alter or redraw
the logotype.
The co-operative
The Co-operative logotype
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