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Business-to-Business Internet Marketing, Fourth Edition - Lifecycle ...

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Table of Contents xvii<br />

Office.com (www.office.com) ........................................ 238<br />

Oracle Exchange (www.oracle.com) .............................. 238<br />

PeopleSoft Marketplace<br />

(www.peoplesoftmarketplace.com) ............................ 238<br />

Transora (www.transora.com) ....................................... 239<br />

VerticalNet (www.verticalnet.com) ................................ 239<br />

Yahoo! Industry Marketplaces<br />

(industrymarketplaces.yahoo.com) ............................ 239<br />

Becoming Part of a Community ..................................................... 239<br />

Find the Right Communities .................................................. 240<br />

Narrow Your Options ........................................................... 240<br />

Which Free Services Are Offered? .................................. 241<br />

What Opportunities for Free Publicity Exist? ................ 241<br />

What Opportunities for Paid Advertising<br />

and Promotion Are Available? ................................... 241<br />

Building Your Own Sponsored Community................................... 242<br />

Tools To Help You Build a Community ................................. 243<br />

Ariba (www.ariba.com) ................................................. 243<br />

Comercis (www.comercis.com) ...................................... 243<br />

Commerce One (www.commerceone.com) .................... 244<br />

Delphi (www.delphi.com) .............................................. 244<br />

Excite (www.excite.com)................................................ 244<br />

Involv (www.involv.net) ................................................. 244<br />

Participate.com (www.participate.com) ......................... 244<br />

PurchasePro (www.purchasepro.com)............................ 244<br />

What To Build In<strong>to</strong> Your Community ........................................... 245<br />

Chapter 9:<br />

Developing <strong>Internet</strong> Partnerships 248<br />

Partnering—The Traditional Way .................................................. 249<br />

Cooperate but Do Not Capitulate.................................. 250<br />

Accentuate Your Compatibility ...................................... 250<br />

Centralize Lead Processing............................................. 250<br />

Offer Resellers Turnkey Programs—<br />

And Make It Easy To Participate ............................... 250<br />

Supporting Partners with Traditional Direct <strong>Marketing</strong> ........ 251<br />

The Starting Point for <strong>Internet</strong> Partnering: Affiliate Programs ....... 252<br />

<strong>Business</strong>-<strong>to</strong>-<strong>Business</strong> Affiliate Programs ................................ 253<br />

Tips on Becoming an Affiliate................................................ 255<br />

Guidelines for Creating Your Own Affiliate Program .................... 257

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