Business-to-Business Internet Marketing, Fourth Edition - Lifecycle ...

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238 BUSINESS-TO-BUSINESS INTERNET MARKETING the end of 2001. By the end of 2000, the site was handling about $50 million in sales weekly. GE Polymerland caters to engineers, specifiers, and other members of the plastics industry as well as buyers and purchasing agents, so it has grown into a true community, not just a company sales vehicle. Content is available in 11 languages, and the site features search capabilities, directories, classifieds, industry news, and discussion forums. Manufacturing.net (www.manufacturing.net) Manufacturing.net combines product and supplier databases with news, original editorial content, and powerful search and retrieval capabilities. It includes product information, economic statistics, and industryspecific news and research, focusing on design, automation and control, manufacturing processes, plant operations, and supply chain. The site draws from 23 magazines with a subscriber base of 2.35 million. Office.com (www.office.com) A venture of Winstar Communications, Office.com targets small and midsized businesses, offering them original content and selected thirdparty information for 150 industries, community areas, independent reviews, assessment tools, and one-click purchasing. In 2000, Office.com acquired Individual.com, a popular customized news service. Oracle Exchange (www.oracle.com) Oracle’s aggressive move into e-everything is exemplified by Oracle Exchange, launched in mid-1999 as a hosted business-to-business trading network. Oracle first created Auto-Xchange for Ford, the world’s first automotive online supply-chain network and the largest businessto-business electronic network, so that the automotive giant could move its procurement operations to the Internet. Leveraging that experience, the database company then created Oracle Exchange, which offers “open e-business marketplaces that enable Internet supply chain networks to dramatically increase purchasing and operating efficiencies.” PeopleSoft Marketplace (www.peoplesoftmarketplace.com) PeopleSoft got into the marketplace business in 2000 with this b-to-b trading exchange where customers, suppliers, and employees can collaborate and do business over the Internet. PeopleSoft Marketplace brings together select trading partners and suppliers, and offers eProcurement to its users. The marketplace will continue to add such
Using Business Communities and Exchanges 239 collaborative services as resource management, benefits, travel and expense, and recruiting. Transora (www.transora.com) Transora was established with the support of more than 50 major consumer packaged goods companies in June 2000. It is now the world’s largest open, standards-based b-to-b e-marketplace for the global consumer products industry. Transora allows suppliers, manufacturers, distributors, and retailers to take advantage of Internet-based value chain and business productivity solutions. VerticalNet (www.verticalnet.com) VerticalNet offers about sixty vertical communities in such specialized areas as communications, digital broadcasting, electronics, the environment, services, processes, and science. Each of VerticalNet’s communities is individually branded by industry and caters to individuals with similar professional interests. VerticalNet updates its editorial content daily on each site, encourages professionals to exchange ideas, provides a targeted area for buyers and sellers to do business with each other, and solicits advertisers for its “storefronts” on each vertical site. VerticalNet became one of the first such sites to launch its own online auction service in 1999. Despite its industry-leading success at public marketplaces, VerticalNet announced in early Q2 2001 that it would refocus its business on creating software for companies to create their own private marketplaces. Yahoo! Industry Marketplaces (industrymarketplaces.yahoo.com) In an effort to capitalize on the growth of b-to-b on the Internet, Yahoo! in early 2001 formed three distinct “industry marketplaces”: Yahoo! IT Software Marketplace provides users with the ability to compare over 20,000 IT software packages, find information on trade shows and seminars, and focus on the news from IT vendors and analysts. Yahoo! Electronics Marketplace and Yahoo! IT Hardware Marketplace are similar in nature. Becoming Part of a Community You can become part of most communities, as an individual or a representative of your business, by simply joining. In some communities, joining is free. It takes nothing more than the process of completing and
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BUSINESS-TO-BUSINESS INTERNET MARKE
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Publisher: Jim Hoskins Manager of F
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Acknowledgments For helping me crea
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Table of Contents Table of Contents
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Table of Contents xi Automated E-ma
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Table of Contents xiii Real Estate
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Table of Contents xv Maintaining On
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Table of Contents xvii Office.com (
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Table of Contents xix DellHost ....
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About This Book About This Book xxi
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Introduction The original edition o
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sively. Large businesses are moving
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101 Ways to Promote Your Web Site,
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