Business-to-Business Internet Marketing, Fourth Edition - Lifecycle ...

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304 BUSINESS-TO-BUSINESS INTERNET MARKETING Figure 10.2. GE has become a major user of e-commerce in both the consumer and business markets. Small businesses can open and manage accounts and get loans online at GESmallBusiness.com. process for ordering and printing customized corporate stationery and other products. In mid-2001, iPrint merged with Wood Associates, a leading supplier of custom imprinted promotional items. The new company, continuing to operate as iPrint, will have combined revenue of over $200 million for 2002.
Selling on the Internet 305 Marshall Industries (www.marshall.com) Marshall Industries is among the largest global distributors of industrial electronic components and production supplies, serving 40,000 customers. Their major products include semiconductors, connectors, passive components, computer systems and peripherals, production supplies, tool kits, test equipment, and workstations. Marshall was an early player in e-commerce and has consistently rated as one of the top e-commerce Web sites for years. Among its many innovations, Marshall offers QuoteCart, a quick quoting service for a long list of parts or a Bill of Materials, and Help@Once, a 24-hour-aday chat service that offers online support from a Marshall Technical Support Engineer. Office Max (www.officemax.com) The b-to-b market for office supplies is red hot, and every major supplier is on the Internet. What’s more, an increasing number of business marketplaces and service sites are offering office supplies. OfficeMax.com is a competitor of OfficeDepot.com and Staples.com, among others. This site does an admirable job of not only selling office products but also providing buying guides, business information, and business services. For example, the site offers MaxMailbox, a messaging service that integrates e-mail, voice mail, faxing, and paging into a single Webbased Inbox. PC Connection (www.pcconnection.com) The personal computer systems and accessories market is highly competitive, but there are some who stand out, and one of them is PC Connection, a direct marketing cataloger who has successfully migrated to Internet selling. During Q1 2001, online sales increased by 13% to $28.4 million, or 9.4% of net sales. The PC Connection Web site has won recognition from numerous industry publications for its easy navigation, wealth of product information, simple ordering, and excellent customer service. The site lists more than 100,000 brand-name products and is supported by a staff of technically trained outbound sales account managers and catalog telesales representatives. The company delivers custom-configured computer systems overnight through its full-service Distribution and Custom-Configuration Center. In June 2001, PC Connection announced that it would merge with Cyberian Outpost, a leading provider of consumer technology and e-business services.
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BUSINESS-TO-BUSINESS INTERNET MARKE
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BUSINESS-TO-BUSINESS INTERNET MARKE
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Publisher: Jim Hoskins Manager of F
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Acknowledgments For helping me crea
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Table of Contents Table of Contents
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Table of Contents xi Automated E-ma
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Table of Contents xiii Real Estate
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Table of Contents xv Maintaining On
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Table of Contents xvii Office.com (
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Table of Contents xix DellHost ....
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About This Book About This Book xxi
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Introduction The original edition o
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sively. Large businesses are moving
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101 Ways to Promote Your Web Site,
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