Business-to-Business Internet Marketing, Fourth Edition - Lifecycle ...

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262 BUSINESS-TO-BUSINESS INTERNET MARKETING Figure 9.1. Enews.com does an admirable job of making it easy to become an affiliate. As a result, any b-to-b marketer can use its Web site to sell magazines. work, an organization of over 85,000 affiliates who make 15% commission on every sale. The service includes magazine search engines, special interest area racks, and round-the-clock sales reporting. iGo (www.igo.com) iGo is an online mobile technology store that sells cellular phones, laptops, PDAs (Personal Digital Assistants), digital cameras, voice recorders, and more. iGo’s program offers affiliates a 7% commission on gross revenue for customers who purchase from iGo through an affiliate’s site.
Developing Internet Partnerships 263 PromiseMark (www.promisemark.com) PromiseMark provides an interesting service called the Virus Service Plan, which protects individual computer users from the increased costs and frustration associated with destructive computer virus infections. The company offers a Virus Repair Guarantee and has alliances with Symantec, Aon, and Virginia Surety Company. Affiliates get a 15% commission on each plan sold. QSpace (www.qspace.com) This useful service delivers reasonably priced credit reports in seconds over the Web through its affiliates, which include Yahoo!, Autoweb.com, and Realtor.com. Qspace.com pays up to 20% commission on all credit report sales generated through an affiliate. Sundial.com (www.sundial.com) Sundial.com retails wireless products and services online. Sundial.com partners with such well-known providers as AT&T, Omnipoint, Cellular One, US Cellular, AllTel, GTE, and SkyTel to offer wireless plans, phones, pagers, and even satellite TV systems. Affiliates earn 10% commission on all wireless products and services, and a $20 commission on each satellite TV system sold. VeriSign (www.verisign.com) and Network Solutions (www.networksolutions.com) VeriSign is a leader in security products used to authenticate sites to visitors. The VeriSign affiliate program is targeted to Internet Service Providers and Web hosting companies, allowing them to integrate digital certificates into their service offerings. Versign’s subsidiary, Network Solutions, operates an affiliate program that has nearly 65,000 affiliates worldwide. Affiliates can earn 20% revenue share on Web address and bundled services, 20% on Search/Submit, and flat fees on ImageCafe Web sites. Using the Internet to Support Channel Partners Although the affiliate program is the prevalent partner model on the Internet, there is another kind of partnership that the Internet can
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BUSINESS-TO-BUSINESS INTERNET MARKE
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BUSINESS-TO-BUSINESS INTERNET MARKE
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Publisher: Jim Hoskins Manager of F
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Acknowledgments For helping me crea
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Table of Contents Table of Contents
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Table of Contents xi Automated E-ma
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Table of Contents xiii Real Estate
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Table of Contents xv Maintaining On
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Table of Contents xvii Office.com (
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Table of Contents xix DellHost ....
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About This Book About This Book xxi
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Introduction The original edition o
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sively. Large businesses are moving
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101 Ways to Promote Your Web Site,
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