Business-to-Business Internet Marketing, Fourth Edition - Lifecycle ...
Business-to-Business Internet Marketing, Fourth Edition - Lifecycle ...
Business-to-Business Internet Marketing, Fourth Edition - Lifecycle ...
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388 BUSINESS-TO-BUSINESS INTERNET MARKETING<br />
marketing changes and, 337–343<br />
marketing organization impact,<br />
318–323<br />
media integration, 324–325<br />
media strategy and, 312–315<br />
no-shows, reducing, 317<br />
overview, 24–25<br />
“presence awareness,” 340<br />
reality of, 308–310<br />
research for, 16, 311, 323, 331<br />
responses, 312, 313, 314<br />
sales department impact, 321–323<br />
staffing impact, 293, 320–321, 334–336<br />
targeting audiences and, 310–311,<br />
315, 316<br />
technology adoption curve, 311<br />
transitioning <strong>to</strong>, 26–27<br />
Web response path, 316, 317, 318<br />
Intel, 212, 268<br />
Interact, 116–117<br />
interaction vs. transaction data, 218<br />
Interactive 500 list, 277–278<br />
Interactive Advertising Bureau (IAB), 74,<br />
75, 95<br />
interactive areas of sponsored<br />
community, 246<br />
InteractiveWeek, 277, 278<br />
interactivity<br />
for net events, 148<br />
for Web sites, 63, 66<br />
interest in<strong>to</strong> action with Web response<br />
forms (WRFs), 52<br />
international. See global<br />
International Data Corporation, 2, 13<br />
<strong>Internet</strong>, 1–20. See also business-<strong>to</strong>business<br />
(b-<strong>to</strong>-b) <strong>Internet</strong><br />
marketing; direct marketing;<br />
global (international) <strong>Internet</strong><br />
marketing; intersponding model<br />
acceptance of, xxiii, 3, 14<br />
access issues, 5–6, 12–13<br />
affluent users, contacting with, 14–15<br />
Asymmetric Digital Subscriber Line<br />
(ADSL), 6<br />
bandwidth issue, 6, 12–13<br />
benefits of, 11–19<br />
boundlessness of, 11–13<br />
broadband, 6, 13, 141<br />
businesses and, 4<br />
communications improvement from,<br />
16–17<br />
competitive research from, 16<br />
cost-effectiveness of, 13–14, 18, 24,<br />
29, 307<br />
Digital Subscriber Line (DSL), 6, 13<br />
Dot-Com Crash and, xxiii–xxiv, 1<br />
“e” Age, 1<br />
efficiency improvement from, 16–17<br />
e-mail, 9–11, 16, 17<br />
employment statistics, 3<br />
enterprise information portals (EIPs),<br />
20<br />
extranets, 8, 20<br />
free access concept, 13<br />
growth of, xxiv–xxv, 13<br />
Initial Public Offerings (IPOs), 3–4<br />
Integrated Services Digital Network<br />
(ISDN), 6<br />
<strong>Internet</strong> Service Providers (ISPs), 5–6,<br />
10, 12, 13<br />
intersponding part, 36–38<br />
intranets, 8, 19–20<br />
lead generation with, 17<br />
learning <strong>to</strong>ol, 16<br />
leveling effect on business, 15–16<br />
newsgroups (e-mail), 11, 223<br />
one-<strong>to</strong>-one marketing, 8<br />
order generation with, 17<br />
paradigm shift, 7–20<br />
penetration of business communities<br />
with, 15–17<br />
privacy issue, 4–5<br />
promoting events with, 151–155<br />
publications covering, 8<br />
regulating, 14<br />
relationships building from, 17–18<br />
revenue from e-commerce, 2–3, 11–12<br />
sales channel of, 18–19<br />
site blocking business, 16<br />
spamming (unsolicited e-mail), 4, 10,<br />
17, 97, 102, 103, 123<br />
statistics on, 2–4<br />
targeting audiences with, 17–18<br />
technology-driven marketing, 7–20<br />
technology issues, 5–6<br />
traditional marketing and, 24–25<br />
TV and, 12<br />
user statistics, 2, 11<br />
variable upgrading technique, 7<br />
Web page growth statistics, 4<br />
wireless <strong>Internet</strong>, 6–7, 13<br />
World Wide Web, 11, 17–18, 29
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