Dave Forsey Chief Executive 19 July 2012 - Sports Direct International

12 / GROUp OVERVIEW
our brands
The Group’s portfolio includes a wide variety of world-famous sport, fashion and
lifestyle brands.
The Group’s Retail division sells products under these Group brands in its stores, and the Brands division
exploits the brands through its wholesale and licensing businesses.
wholesale
The Brands division wholesale
business sells the brands’ core
products, such as Dunlop tennis
rackets and Slazenger tennis
balls, to wholesale customers and
distributors throughout the world,
obtaining far wider distribution for
these products than would be the
case if their sale was restricted to
Group stores. The wholesale
business also wholesales
childrenswear and other clothing.
licensing
The licensing business licenses
third parties to apply Group-owned
brands to non-core products
manufactured and distributed
by those third parties, and third
parties are currently licensed in
different product areas in over 100
countries. The Brands division is
closely involved in the development
of licensed products and monitors
licensees and their manufacturers to
ensure product quality, presentation
and consistency with the appropriate
brand strategy.
sponsorship
The Brands division continues to
sponsor a variety of prestigious
events and retains a base of
globally-recognised, high-profile
sportsmen and women.