Dave Forsey Chief Executive 19 July 2012 - Sports Direct International

6 / GROUp OVERVIEW
operational highlights
Continued improvement of the UK store portfolio
Our store portfolio remains constantly under review with the performance of each store and ways of
maximising performance being regularly examined. This is why we have closed 78 stores since 2008 as our
portfolio continues to evolve. We increased our period end square footage to c.3.9m sq. ft (2011: c.3.8m).
During the year we refurbished 21 stores and relocated eight stores, constantly improving the store
appearance and providing a fresh and exciting retail environment.
During the Year, we upgraded our Carnaby Street store to provide a flagship Soccer Scene experience in
Central London.
Continued growth of UK online sales
Online revenue has increased by 81.8% from £95.7m to £174.0m in the Year and represented 11.6% of
total Sports Retail sales (2011: 7.0%).
We remain focused on developing this revenue stream further. Order fulfilment and information
technology solutions are developed in-house with full back-up support from our National Distribution
Centre resources in Shirebrook, Derbyshire.
The website has benefited from the increased recognition of the online brand with 351 of UK store
fascias now branded SPORTSDIRECT.com.