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Misrepresentation, Non-Disclosure and Breach ... - Law Commission

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Section 3 Economic incentives in insurance markets<br />

3 Economic incentives in insurance<br />

markets<br />

Before presenting information on the size <strong>and</strong> coverage of various insurance<br />

markets <strong>and</strong> the incidence of claims remaining unpaid for reasons of nondisclosure<br />

<strong>and</strong> misrepresentation, it is important to underst<strong>and</strong> some of the<br />

economic incentives that consumers <strong>and</strong> firms may face. We present some<br />

information <strong>and</strong> illustrative examples of how markets may operate when<br />

non-disclosure <strong>and</strong> misrepresentation occur (in a stylized or theoretical sense)<br />

<strong>and</strong> the potential remedies that might be available.<br />

3.1 Comparing different remedies: an<br />

illustration<br />

To illustrate the effect of different remedies it may be helpful to provide a<br />

simple example with some alternative scenarios to illustrate alternative<br />

outcomes. The aim is to find the remedy that would most satisfactorily<br />

compensate the insurer for any loss it has suffered as a result of a consumer’s<br />

failure to give accurate pre-contractual information.<br />

3.1.1 Baseline Case<br />

Insurer A issues life insurance policies to 1,000 people. It has good claims<br />

data, <strong>and</strong> is able to assess accurately the risks <strong>and</strong> payments involved. Of the<br />

1,000 people insured, 800 are in normal health while the remaining 200 have<br />

high blood pressure. The insurance company knows that among its<br />

population of insureds, the risk of death for those with normal health is 2 in<br />

100.<br />

From this group of individuals, the insurance company therefore anticipates<br />

receiving two claims for every hundred policies. If we assume that each claim<br />

involves a payment of £10,000 <strong>and</strong> that the underwriting costs exactly cover<br />

the expected claims to be paid, this implies that the cost to the consumer of<br />

each policy is £200 3.<br />

Insurer A also knows that 20% of its pool of individuals suffers from high<br />

blood pressure. For this group, the risk of death is double that of a person<br />

with normal health – at 4 in 100. As the cost per claim is the same (£10,000),<br />

the appropriate underwriting premium for this group of policyholders is £400<br />

each.<br />

If the outcomes of the insured are as expected, <strong>and</strong> the insurer knew who<br />

suffered from high blood pressure <strong>and</strong> who did not, the profile of its 1,000<br />

policies will be represented in the Table overleaf:<br />

3 The insurer also adds a mark-up for sales, administration, <strong>and</strong> profit, but for the purposes of this<br />

illustration, we are only concerned with the premium necessary to cover the anticipated claims.<br />

London Economics<br />

June 2007 8

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