The Role of Niche Tourism Products in Destination - Repository ...

The benefit of this work to academic theory is the presentation of insights into niche tourism consumers, to frame future research.
There is also an understanding that no matter where destinations are in the niche tourism life cycle, as a result of multiple
stakeholder involvement; composite, complex products and often little management control, they all face a number of challenges.
Niche tourism products offer destinations the opportunity to differentiate themselves from their competitors, attracting high yield, low
impact tourists. The promotion, through the work presented here, of a cross cultural perspective of niche tourism will aid a greater
depth of understanding of this concept. Finally, the practical and political benefits of this work to industry include a greater
understanding of niche tourist behaviour to better aid them in positioning and targeting their products. This will ultimately influence
future purchase decisions. It offers the tourism industry and DMOs insights into how to creatively and innovatively market, promote
and reposition their destination and product offerings, to attract this key market, in a time of immense competition for tourist
revenue.