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The benefit of this work to academic theory is the presentation of insights into niche tourism consumers, to frame future research. There is also an understanding that no matter where destinations are in the niche tourism life cycle, as a result of multiple stakeholder involvement; composite, complex products and often little management control, they all face a number of challenges. Niche tourism products offer destinations the opportunity to differentiate themselves from their competitors, attracting high yield, low impact tourists. The promotion, through the work presented here, of a cross cultural perspective of niche tourism will aid a greater depth of understanding of this concept. Finally, the practical and political benefits of this work to industry include a greater understanding of niche tourist behaviour to better aid them in positioning and targeting their products. This will ultimately influence future purchase decisions. It offers the tourism industry and DMOs insights into how to creatively and innovatively market, promote and reposition their destination and product offerings, to attract this key market, in a time of immense competition for tourist revenue.
5.1 Introduction and Contribution to Knowledge Chapter 5 Conclusions As indicated in Chapter One, the aim of this critical appraisal is to draw together the information presented earlier to demonstrate my contribution to knowledge in the field of tourism. This critical appraisal has demonstrated how my research publications have contributed to the development of knowledge and understanding of the role of niche tourism products in destination development. The analysis of my publications is presented in Tables 1-3, in Chapter Four, as a vehicle to order my various contributions to this field of study. I consider that I have contributed to greater knowledge and understanding in tourism theory, practice and policy in relation to the three key themes of niche tourism product development; niche tourist profiling and destination development through niche tourism. My work emphasises the importance of profiling the niche tourist, their needs and expectations; an awareness of niche tourism as a form of consumer behaviour; recognition of the development of niche tourism as a distinct market segment and the substantiation that niche products can provide a major motivating factor for tourists to visit a destination. Through the use of the niche tourism life cycle there is also an appreciation that niche products will have different impacts, marketing challenges and contributions to destination development. This critical appraisal represents a culmination of a sustained period of tourism research and thought on the topic. The process of articulating and synthesising my thoughts from distinct areas of study, namely, wine tourism, festival and event tourism and other emerging niche tourism products, to present a coordinated, coherent view, has been extremely challenging. Through the multi-disciplinary nature of my work I have achieved a greater academic understanding of this
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THE ROLE OF NICHE TOURISM PRODUCTS
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Table of Contents Page No. Table of
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Chapter 4 Contribution to Knowledge
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List of Figures Title Page No. Figu
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destinations face along the niche t
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1.1 Introduction Chapter 1 Introduc
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about marketing and promotion. Thus
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Evidence of empirical research exam
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Strategic research development and
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and events, students and yoga, are
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issues of this topic and providing
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ENVIRONMENTAL MACRO/ESTABLISHED NIC
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ignored or neglected by others’ (
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Toften and Hammervoll’s research
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2002; Stronge, 2000). Morgan and Pr
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‘The economics of the new tourism
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particular attention in describing
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Adapted from Butler (1980) and Truf
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Beaver’s (2002) tourism dictionar
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In some destinations, wine tourism
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wine region. Both push (internal de
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When discussing the nexus between w
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2.4 Contribution of Festivals and E
Page 49 and 50: increased tourism numbers and inwar
Page 51 and 52: urden to the tax payer (Jones and W
Page 53 and 54: deep cultural meaning of an ‘aest
Page 55 and 56: Many authors highlight the experien
Page 57 and 58: Destination image research has been
Page 59 and 60: Morgan et al. comment how ‘a hand
Page 61 and 62: single minority group in the US ign
Page 63 and 64: 3.1 Introduction Chapter 3 Research
Page 65 and 66: author, the researchers dipped in a
Page 67 and 68: Pragmatism is a fairly recent philo
Page 69 and 70: Industry Performance Development SE
Page 71 and 72: of the enquiry to attempt to unders
Page 73 and 74: 3.4.1 Primary Research - Consumer a
Page 75 and 76: esearch questions commenting on the
Page 77 and 78: Three papers are presented that are
Page 79 and 80: differences in two of the demograph
Page 81 and 82: appraisal. This is reiterated by Ja
Page 83 and 84: destination planning and developmen
Page 85 and 86: niche tourist profiling; and desti
Page 87 and 88: Paper 11 Pragmatism Mixed Methods T
Page 89 and 90: Another clear result of this resear
Page 91 and 92: Niche Tourism Profiling Papers 1, 3
Page 93 and 94: categories there is a clear indicat
Page 95 and 96: Destination Development through Nic
Page 97 and 98: yoga tourism operators indicates ho
Page 99: the role a wine festival has in pro
Page 103 and 104: One of the key limitations of this
Page 105 and 106: pragmatic approach. I consider this
Page 107 and 108: Researching demand led niche touris
Page 109 and 110: References Agarwal, S., (1994). The
Page 111 and 112: Bartram, S. A., (2001). Serious lei
Page 113 and 114: Bryman, A. and Burgess, R., (1994).
Page 115 and 116: Carlsen, J., and Taylor, A., (2003)
Page 117 and 118: Cooper, C., (1990). Resorts in Decl
Page 119 and 120: Dibb, S., and Simkin, L., (1994). I
Page 121 and 122: Echtner, C., and Ritchie, B., (1993
Page 123 and 124: Frew, E., and Ali-Knight. J., (2009
Page 125 and 126: Goodson, L., and Phillimore, J., (2
Page 127 and 128: Hall, C.M., Johnson, G. R., and Mit
Page 129 and 130: Hovinen, G., (1981). A Tourist Cycl
Page 131 and 132: Jennings, G., (2001). Tourism Resea
Page 133 and 134: Kotler, P., (2003). Marketing Manag
Page 135 and 136: MacKay, K.J., Andereck, K.L, and Vo
Page 137 and 138: Novelli, M., (2005). Niche Tourism:
Page 139 and 140: Pine II, J. B., and Gilmore, J. H.,
Page 141 and 142: Ritchie, B., (1984). Assessing the
Page 143 and 144: Russo, P.A., (2006). A Re-Foundatio
Page 145 and 146: Stebbins, R. A., (1982). Serious le
Page 147 and 148: Tribe, J., (2004). Knowing about to
Page 149 and 150: Weizenegger, S., (2006). The TALC a
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Appendix 1 Research and Publication
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Extraordinary Experiences and Exten
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Barron, P., Ali-Knight, J., & Steph
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28th June - 1st July 2000 The Sixth
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Robertson, M, Ali-Knight, J & Anast
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6. Ensor, J, Robertson, M, & Ali-Kn
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Appendix 3: Key Authors in the Fiel
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Paper 8 Frew, E. and Ali-Knight. J.
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