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Novelli’s (2005) seminal text on the subject progresses the work of Macleod (2003) as she attempts to provide the rationale for niche tourism production and consumption and through a series of theoretically underpinned case studies, introduces the two extremes of niche tourism (Figure 1). Novelli (2005) is clear, however, on defining the following characteristics: the term ‘niche tourism’ has its roots in the concept of ‘niche marketing’; is a counterpart to the undifferentiated mass tourism product; refers to specific tourism products focused to meet the needs of particular market segments or niches; the existence of a niche tourism continuum with macro niches on one end occupying relatively large market shares (e.g. ecotourism) and further segmented micro niches at the other end of the continuum (e.g. wildlife tourism). 2.2.1 Niche Tourism Framework Following on from the work of Macleod (2003) and Novelli (2005) we begin to see the emergence of a Niche Tourism Framework Figure 1: Niche Tourism Framework Adapted from Novelli (2005) NICHE TOURISM Special interests, culture and/or activity based tourism, involving smaller numbers of tourists in more authentic settings
ENVIRONMENTAL MACRO/ESTABLISHED NICHES Farm Wine Gastronomy Sport Festival and Events Art/Heritage/ Crafts Heriatge Business Conference/ Exhibition Sport Festival and Events Art/Heritage Transport ALTERNATIVE TOURISM DEVELOPMENT, MARKETING AND MANAGEMENT PSYCHOGRAPHIC Volunteer Dark Youth Genealogy Virtual Health Wellness
Page 1 and 2: THE ROLE OF NICHE TOURISM PRODUCTS
Page 3 and 4: Table of Contents Page No. Table of
Page 5: Chapter 4 Contribution to Knowledge
Page 9 and 10: List of Figures Title Page No. Figu
Page 11 and 12: destinations face along the niche t
Page 13 and 14: 1.1 Introduction Chapter 1 Introduc
Page 15 and 16: about marketing and promotion. Thus
Page 17 and 18: Evidence of empirical research exam
Page 19 and 20: Strategic research development and
Page 21 and 22: and events, students and yoga, are
Page 23: issues of this topic and providing
Page 27 and 28: ignored or neglected by others’ (
Page 29 and 30: Toften and Hammervoll’s research
Page 31 and 32: 2002; Stronge, 2000). Morgan and Pr
Page 33 and 34: ‘The economics of the new tourism
Page 35 and 36: particular attention in describing
Page 37 and 38: Adapted from Butler (1980) and Truf
Page 39 and 40: Beaver’s (2002) tourism dictionar
Page 41 and 42: In some destinations, wine tourism
Page 43 and 44: wine region. Both push (internal de
Page 45 and 46: When discussing the nexus between w
Page 47 and 48: 2.4 Contribution of Festivals and E
Page 49 and 50: increased tourism numbers and inwar
Page 51 and 52: urden to the tax payer (Jones and W
Page 53 and 54: deep cultural meaning of an ‘aest
Page 55 and 56: Many authors highlight the experien
Page 57 and 58: Destination image research has been
Page 59 and 60: Morgan et al. comment how ‘a hand
Page 61 and 62: single minority group in the US ign
Page 63 and 64: 3.1 Introduction Chapter 3 Research
Page 65 and 66: author, the researchers dipped in a
Page 67 and 68: Pragmatism is a fairly recent philo
Page 69 and 70: Industry Performance Development SE
Page 71 and 72: of the enquiry to attempt to unders
Page 73 and 74: 3.4.1 Primary Research - Consumer a
Page 75 and 76:
esearch questions commenting on the
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Three papers are presented that are
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differences in two of the demograph
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appraisal. This is reiterated by Ja
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destination planning and developmen
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niche tourist profiling; and desti
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Paper 11 Pragmatism Mixed Methods T
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Another clear result of this resear
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Niche Tourism Profiling Papers 1, 3
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categories there is a clear indicat
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Destination Development through Nic
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yoga tourism operators indicates ho
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the role a wine festival has in pro
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5.1 Introduction and Contribution t
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One of the key limitations of this
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pragmatic approach. I consider this
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Researching demand led niche touris
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References Agarwal, S., (1994). The
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Bartram, S. A., (2001). Serious lei
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Bryman, A. and Burgess, R., (1994).
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Carlsen, J., and Taylor, A., (2003)
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Cooper, C., (1990). Resorts in Decl
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Dibb, S., and Simkin, L., (1994). I
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Echtner, C., and Ritchie, B., (1993
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Frew, E., and Ali-Knight. J., (2009
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Goodson, L., and Phillimore, J., (2
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Hall, C.M., Johnson, G. R., and Mit
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Hovinen, G., (1981). A Tourist Cycl
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Jennings, G., (2001). Tourism Resea
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Kotler, P., (2003). Marketing Manag
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MacKay, K.J., Andereck, K.L, and Vo
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Novelli, M., (2005). Niche Tourism:
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Pine II, J. B., and Gilmore, J. H.,
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Ritchie, B., (1984). Assessing the
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Russo, P.A., (2006). A Re-Foundatio
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Stebbins, R. A., (1982). Serious le
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Tribe, J., (2004). Knowing about to
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Weizenegger, S., (2006). The TALC a
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Appendix 1 Research and Publication
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Extraordinary Experiences and Exten
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Barron, P., Ali-Knight, J., & Steph
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28th June - 1st July 2000 The Sixth
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Robertson, M, Ali-Knight, J & Anast
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6. Ensor, J, Robertson, M, & Ali-Kn
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Appendix 3: Key Authors in the Fiel
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Paper 8 Frew, E. and Ali-Knight. J.
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