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Abstract Niche tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audience/market segment. Locations with specific niche products are able to establish and position themselves, as niche tourism destinations. Niche tourism, through image creation, helps destinations to differentiate their tourism products and compete in an increasingly competitive and cluttered tourism environment. Academic literature has paid little attention to the role and positioning of niche tourism products. Through the use of the niche tourism life cycle it is clear that niche products will have different impacts, marketing challenges and contributions to destination development as they progress through it. This critical appraisal presents an important reflection on my research in this area. The core of the critical appraisal is the eight published journal articles; two book chapters and three fully refereed conference papers upon which it is based but it also derives from the broader perspective of my research over the last ten years. The research context is set, with niche tourism products and destination development introduced, developed and seen in the perspective of the authors work in this field of tourism enquiry. The pragmatist research paradigm that has guided the publications is introduced and the adoption of mixed methods to produce results that are practical, relevant and progress both tourism business theory and practices, is discussed. The research methodologies and methods used are analysed against current developments in tourism research. My contribution to academic knowledge and understanding within this area is summarised within the three key themes of niche tourism product development; niche tourist profiling and destination development through niche tourism. To illustrate this, my research has focused primarily on two significant niche tourism products: wine and festivals and events. The benefits of this work to the academic community are the presentation of insights into niche tourism consumers, and an understanding of the challenges
destinations face along the niche tourism life cycle. Finally, the practical benefits of this work to industry include a greater understanding of niche tourist behaviour to better aid them in positioning and targeting their products. It concludes with an identification of the limitations of this body of work and proposes areas for future research.
Page 1 and 2: THE ROLE OF NICHE TOURISM PRODUCTS
Page 3 and 4: Table of Contents Page No. Table of
Page 5: Chapter 4 Contribution to Knowledge
Page 9: List of Figures Title Page No. Figu
Page 13 and 14: 1.1 Introduction Chapter 1 Introduc
Page 15 and 16: about marketing and promotion. Thus
Page 17 and 18: Evidence of empirical research exam
Page 19 and 20: Strategic research development and
Page 21 and 22: and events, students and yoga, are
Page 23 and 24: issues of this topic and providing
Page 25 and 26: ENVIRONMENTAL MACRO/ESTABLISHED NIC
Page 27 and 28: ignored or neglected by others’ (
Page 29 and 30: Toften and Hammervoll’s research
Page 31 and 32: 2002; Stronge, 2000). Morgan and Pr
Page 33 and 34: ‘The economics of the new tourism
Page 35 and 36: particular attention in describing
Page 37 and 38: Adapted from Butler (1980) and Truf
Page 39 and 40: Beaver’s (2002) tourism dictionar
Page 41 and 42: In some destinations, wine tourism
Page 43 and 44: wine region. Both push (internal de
Page 45 and 46: When discussing the nexus between w
Page 47 and 48: 2.4 Contribution of Festivals and E
Page 49 and 50: increased tourism numbers and inwar
Page 51 and 52: urden to the tax payer (Jones and W
Page 53 and 54: deep cultural meaning of an ‘aest
Page 55 and 56: Many authors highlight the experien
Page 57 and 58: Destination image research has been
Page 59 and 60: Morgan et al. comment how ‘a hand
Page 61 and 62:
single minority group in the US ign
Page 63 and 64:
3.1 Introduction Chapter 3 Research
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author, the researchers dipped in a
Page 67 and 68:
Pragmatism is a fairly recent philo
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Industry Performance Development SE
Page 71 and 72:
of the enquiry to attempt to unders
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3.4.1 Primary Research - Consumer a
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esearch questions commenting on the
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Three papers are presented that are
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differences in two of the demograph
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appraisal. This is reiterated by Ja
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destination planning and developmen
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niche tourist profiling; and desti
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Paper 11 Pragmatism Mixed Methods T
Page 89 and 90:
Another clear result of this resear
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Niche Tourism Profiling Papers 1, 3
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categories there is a clear indicat
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Destination Development through Nic
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yoga tourism operators indicates ho
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the role a wine festival has in pro
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5.1 Introduction and Contribution t
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One of the key limitations of this
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pragmatic approach. I consider this
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Researching demand led niche touris
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References Agarwal, S., (1994). The
Page 111 and 112:
Bartram, S. A., (2001). Serious lei
Page 113 and 114:
Bryman, A. and Burgess, R., (1994).
Page 115 and 116:
Carlsen, J., and Taylor, A., (2003)
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Cooper, C., (1990). Resorts in Decl
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Dibb, S., and Simkin, L., (1994). I
Page 121 and 122:
Echtner, C., and Ritchie, B., (1993
Page 123 and 124:
Frew, E., and Ali-Knight. J., (2009
Page 125 and 126:
Goodson, L., and Phillimore, J., (2
Page 127 and 128:
Hall, C.M., Johnson, G. R., and Mit
Page 129 and 130:
Hovinen, G., (1981). A Tourist Cycl
Page 131 and 132:
Jennings, G., (2001). Tourism Resea
Page 133 and 134:
Kotler, P., (2003). Marketing Manag
Page 135 and 136:
MacKay, K.J., Andereck, K.L, and Vo
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Novelli, M., (2005). Niche Tourism:
Page 139 and 140:
Pine II, J. B., and Gilmore, J. H.,
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Ritchie, B., (1984). Assessing the
Page 143 and 144:
Russo, P.A., (2006). A Re-Foundatio
Page 145 and 146:
Stebbins, R. A., (1982). Serious le
Page 147 and 148:
Tribe, J., (2004). Knowing about to
Page 149 and 150:
Weizenegger, S., (2006). The TALC a
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Appendix 1 Research and Publication
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Extraordinary Experiences and Exten
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Barron, P., Ali-Knight, J., & Steph
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28th June - 1st July 2000 The Sixth
Page 159 and 160:
Robertson, M, Ali-Knight, J & Anast
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6. Ensor, J, Robertson, M, & Ali-Kn
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Appendix 3: Key Authors in the Fiel
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Paper 8 Frew, E. and Ali-Knight. J.
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