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The Role of Niche Tourism Products in Destination - Repository ...

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Dest<strong>in</strong>ation<br />

Development<br />

through <strong>Niche</strong><br />

<strong>Tourism</strong><br />

Papers 7, 9 and 13.<br />

Pragmatism<br />

<strong>The</strong>oretical<br />

Mixed Methods<br />

Festival Surveys<br />

Repertory Grids<br />

Key <strong>in</strong>formant<br />

<strong>in</strong>terviews<br />

Case Studies<br />

Agenda for research<strong>in</strong>g festivals<br />

from an economic, social and<br />

cultural perspective<br />

Awareness <strong>of</strong> the need to further<br />

evaluate festival benefits and disbenefits.<br />

.<br />

Insight <strong>in</strong>to festival management<br />

<strong>in</strong>novation, failure and the<br />

challenges they face <strong>in</strong> the festival<br />

life cycle.<br />

Awareness <strong>of</strong> the need for festival<br />

managers to partner with DMOs to<br />

transform dest<strong>in</strong>ations through<br />

economic, social and political<br />

processes.<br />

Insight <strong>in</strong>to how a nation’s image<br />

can shape its economic and<br />

cultural focus.<br />

Awareness <strong>of</strong> how a place is<br />

def<strong>in</strong>ed and enhanced by its<br />

reputation and representation as a<br />

Festival City.<br />

Recognition <strong>of</strong> the gap between the<br />

use <strong>of</strong> image as a dest<strong>in</strong>ational tool<br />

and the measurability <strong>of</strong> its effects.<br />

Appeal for a controlled<br />

measurement study to evaluate the<br />

strategic value <strong>of</strong> place market<strong>in</strong>g<br />

and image as a market position<strong>in</strong>g<br />

tool.

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