The Role of Niche Tourism Products in Destination - Repository ...
The Role of Niche Tourism Products in Destination - Repository ...
The Role of Niche Tourism Products in Destination - Repository ...
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Dest<strong>in</strong>ation<br />
Development<br />
through <strong>Niche</strong><br />
<strong>Tourism</strong><br />
Papers 7, 9 and 13.<br />
Pragmatism<br />
<strong>The</strong>oretical<br />
Mixed Methods<br />
Festival Surveys<br />
Repertory Grids<br />
Key <strong>in</strong>formant<br />
<strong>in</strong>terviews<br />
Case Studies<br />
Agenda for research<strong>in</strong>g festivals<br />
from an economic, social and<br />
cultural perspective<br />
Awareness <strong>of</strong> the need to further<br />
evaluate festival benefits and disbenefits.<br />
.<br />
Insight <strong>in</strong>to festival management<br />
<strong>in</strong>novation, failure and the<br />
challenges they face <strong>in</strong> the festival<br />
life cycle.<br />
Awareness <strong>of</strong> the need for festival<br />
managers to partner with DMOs to<br />
transform dest<strong>in</strong>ations through<br />
economic, social and political<br />
processes.<br />
Insight <strong>in</strong>to how a nation’s image<br />
can shape its economic and<br />
cultural focus.<br />
Awareness <strong>of</strong> how a place is<br />
def<strong>in</strong>ed and enhanced by its<br />
reputation and representation as a<br />
Festival City.<br />
Recognition <strong>of</strong> the gap between the<br />
use <strong>of</strong> image as a dest<strong>in</strong>ational tool<br />
and the measurability <strong>of</strong> its effects.<br />
Appeal for a controlled<br />
measurement study to evaluate the<br />
strategic value <strong>of</strong> place market<strong>in</strong>g<br />
and image as a market position<strong>in</strong>g<br />
tool.