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esearch agenda. Paper 13, contributes to the limited work on festival cities and its significance lies in the identification of a clear gap between the awareness of the importance of the use of image as a strategic destination management tool and the measurability of its effects. Festivals are enabling factors, but cannot be the sole image provider and must be seen within the complex array of other attractions at the destination. This research can also be seen as a key response to Garcia’s (2005) comment on the disparate nature of academic and professional study which has not appropriated a clear conceptual framework for analysing festival and events. Paper 7 develops this conceptual framework into the ACCESS research agenda. Pasanen et al. (2009) reference ACCESS in their evaluation of standardised measures for event evaluation, citing its benefit as a research method for collecting secondary data by interviewing event organisers. There is a growing recognition of a need for a holistic framework that can assess event impacts, beyond purely economic ones, and this has led to the author’s input into a subsequent research project in this area (Pasanen et al., 2009; Robertson et al., 2009). Robertson et al. (2009) identify the need for further research into stakeholder needs, roles and their perceptions of event impacts. This is addressed in some of my recent collaborative research into festival and event stakeholder management (Paper 9). It is evident from the literature that festivals have a key role to play in attracting niche markets and transforming destinations. Festival managers, however, as key stakeholders need to be aware of their input into this process. Finally, festivals are seen as a form of cultural capital that will help to develop and regenerate the host destination. This is evident in Paper 12, where through a case study approach; the benefits of wine festivals in economic and social terms are evaluated. The key contribution here is the suggestion of the significant role that festivals have in facilitating and celebrating rural rejuvenation and transformation. Beverland et al. (2001) comment how regional wine festivals are rarely examined and Yuan et al. (2005) note that
the role a wine festival has in promoting and enhancing the image of the destination should not be neglected. The case studies reveal wine festivals to be an integral part of the overall tourism experience in the wine regions, illustrating the growth of wine festivals and their significance in transforming traditional rural areas into thriving wine tourism destinations. Another interesting contribution was the recognition that the stage of the event life cycle (Beverland et al., 2001) for each of the festivals had an influence on the extent of their contribution to destination development. 4.5 Conclusion In providing this critical reflection on my work, the main aim is to identify my individual contribution to the academic knowledge base in the niche tourism area of study and, to show the intellectual development of my thinking. The contribution of my work has been located within Tables 1-3. To summarise, I have contributed to greater knowledge and understanding of tourism theory, practice and policy in relation to the three key themes of niche tourism product development; niche tourist profiling and destination development through niche tourism. To illustrate this, my research has focused primarily on two significant niche tourism products: wine and festivals and events. I have argued and demonstrated through my work that niche tourism is rarely a prime motivator for tourism - it is a valuable product for multiproduct destinations and a core activity for single product destinations. In addition, the papers presented here have developed an understanding of new perspectives in examining niche tourism and its contribution to destination development. Understanding why people visit a destination and the nature and motivations of the consumers of niche products is another critical component and contribution of my work.
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THE ROLE OF NICHE TOURISM PRODUCTS
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Table of Contents Page No. Table of
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Chapter 4 Contribution to Knowledge
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List of Figures Title Page No. Figu
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destinations face along the niche t
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1.1 Introduction Chapter 1 Introduc
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about marketing and promotion. Thus
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Evidence of empirical research exam
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Strategic research development and
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and events, students and yoga, are
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issues of this topic and providing
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ENVIRONMENTAL MACRO/ESTABLISHED NIC
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ignored or neglected by others’ (
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Toften and Hammervoll’s research
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2002; Stronge, 2000). Morgan and Pr
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‘The economics of the new tourism
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particular attention in describing
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Adapted from Butler (1980) and Truf
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Beaver’s (2002) tourism dictionar
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In some destinations, wine tourism
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wine region. Both push (internal de
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When discussing the nexus between w
Page 47 and 48: 2.4 Contribution of Festivals and E
Page 49 and 50: increased tourism numbers and inwar
Page 51 and 52: urden to the tax payer (Jones and W
Page 53 and 54: deep cultural meaning of an ‘aest
Page 55 and 56: Many authors highlight the experien
Page 57 and 58: Destination image research has been
Page 59 and 60: Morgan et al. comment how ‘a hand
Page 61 and 62: single minority group in the US ign
Page 63 and 64: 3.1 Introduction Chapter 3 Research
Page 65 and 66: author, the researchers dipped in a
Page 67 and 68: Pragmatism is a fairly recent philo
Page 69 and 70: Industry Performance Development SE
Page 71 and 72: of the enquiry to attempt to unders
Page 73 and 74: 3.4.1 Primary Research - Consumer a
Page 75 and 76: esearch questions commenting on the
Page 77 and 78: Three papers are presented that are
Page 79 and 80: differences in two of the demograph
Page 81 and 82: appraisal. This is reiterated by Ja
Page 83 and 84: destination planning and developmen
Page 85 and 86: niche tourist profiling; and desti
Page 87 and 88: Paper 11 Pragmatism Mixed Methods T
Page 89 and 90: Another clear result of this resear
Page 91 and 92: Niche Tourism Profiling Papers 1, 3
Page 93 and 94: categories there is a clear indicat
Page 95 and 96: Destination Development through Nic
Page 97: yoga tourism operators indicates ho
Page 101 and 102: 5.1 Introduction and Contribution t
Page 103 and 104: One of the key limitations of this
Page 105 and 106: pragmatic approach. I consider this
Page 107 and 108: Researching demand led niche touris
Page 109 and 110: References Agarwal, S., (1994). The
Page 111 and 112: Bartram, S. A., (2001). Serious lei
Page 113 and 114: Bryman, A. and Burgess, R., (1994).
Page 115 and 116: Carlsen, J., and Taylor, A., (2003)
Page 117 and 118: Cooper, C., (1990). Resorts in Decl
Page 119 and 120: Dibb, S., and Simkin, L., (1994). I
Page 121 and 122: Echtner, C., and Ritchie, B., (1993
Page 123 and 124: Frew, E., and Ali-Knight. J., (2009
Page 125 and 126: Goodson, L., and Phillimore, J., (2
Page 127 and 128: Hall, C.M., Johnson, G. R., and Mit
Page 129 and 130: Hovinen, G., (1981). A Tourist Cycl
Page 131 and 132: Jennings, G., (2001). Tourism Resea
Page 133 and 134: Kotler, P., (2003). Marketing Manag
Page 135 and 136: MacKay, K.J., Andereck, K.L, and Vo
Page 137 and 138: Novelli, M., (2005). Niche Tourism:
Page 139 and 140: Pine II, J. B., and Gilmore, J. H.,
Page 141 and 142: Ritchie, B., (1984). Assessing the
Page 143 and 144: Russo, P.A., (2006). A Re-Foundatio
Page 145 and 146: Stebbins, R. A., (1982). Serious le
Page 147 and 148: Tribe, J., (2004). Knowing about to
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Weizenegger, S., (2006). The TALC a
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Appendix 1 Research and Publication
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Extraordinary Experiences and Exten
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Barron, P., Ali-Knight, J., & Steph
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28th June - 1st July 2000 The Sixth
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Robertson, M, Ali-Knight, J & Anast
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6. Ensor, J, Robertson, M, & Ali-Kn
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Appendix 3: Key Authors in the Fiel
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Paper 8 Frew, E. and Ali-Knight. J.
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