The Role of Niche Tourism Products in Destination - Repository ...

events literature. Governments were seeking more information on why events fail, risk management and standardising research
methods, whilst academics were searching for more research on risk management, valuing the events industry and the reasons
behind the failure of events. The environmental, cultural and social aspects of events have also been neglected (Getz, 2008),
particularly the concept of ‘festivalisation’ 4 . Getz (2008) in his discourse on event tourism also highlights key research questions
that need to be addressed in the field. Of most relevance to this critical appraisal are the following questions:
What makes event tourism experiences memorable and transforming?
What leadership, planning and decision-making styles and processes are most effective for event tourism development?
What strategies are most effective in achieving event tourism competitiveness and sustainability?
Which stakeholder management strategies work best for event tourism?
What are the forces shaping the future of event tourism?
(Getz, 2008, pps. 415, 418, 419.)
Paradoxically, what is apparent however within the existing literature is the power of events as attractors, image makers and
catalysts for destination development. Both events and tourism can exist without each other but there are many mutual benefits in
the event-tourism nexus.
2.5 Niche tourism as a response to the Post Modern Tourist.
4 ‘Festivalisation’ refers to how cities or destinations exploit cultural events.