The Role of Niche Tourism Products in Destination - Repository ...

More documents

Recommendations

Info

‘rurban’ 2 periphery the use of festivals is critical in bringing both local residents and leisure travellers to visit the wine region. However, there have been few cross-cultural studies of events and tourism. The various factors specifically affecting niche markets such as wine and event tourism have not been well explored in the tourism literature. Carlsen and Charters discuss how, since the initial work of Getz (2000) and Hall et al. (2000), wine tourism research has accelerated to an extensive body of knowledge becoming ‘more specialised and eclectic, evolving from conceptual case study approaches to more comprehensive and expansive investigation into the wine tourism phenomenon’ (Carlsen and Charters, 2006, p.1). They identify five thematic groupings in terms of global wine tourism research. It is within the theme of wine tourism marketing that its role as a niche tourism product emerges, relating it to special interest markets and the destination image and brand. Carlsen (2004) proceeds to frame wine tourism research into two approaches – macroeconomic and microeconomic. At a macro level wine tourism’s contribution to regional identity, image and branding is what ties its importance to the destination. At a micro level Dodd and Beverland (2001) identified an organisation life cycle view of winery tourism, identifying the five key stages of winery establishment, winery recognition, regional prominence, maturity and regional decline. This connects back to Butler (1980) whilst also linking clearly back to destination development. Wine can therefore become the catalyst for the revival of tourism for destinations that are struggling at a critical stage of the TALC (Kivela and Crotts, 2005). Finally, Carlsen (2004) recognises that wine production and tourism are essentially on two ends of the industrial spectrum and this contextualises the current research that has been done in the area. There is much work to be done however to identify how these diverse industries converge. 2 ‘Rurban’ relates to the dichotomy between rural and urban areas and the merging of the two. Rural-urban can be seen as a continuum within which individuals, communities and tourist activity is distributed.
When discussing the nexus between wine tourism and destination development, wine is seen to be a significant niche tourism product that acts as a key destinational pull factor as it is inextricably linked to the destination and its image (Kivela and Crotts, 2006; Novelli, 2005). Wine tourism has surfaced as a growing area of special interest tourism significant to the regional tourism product and a key factor in the business strategy and development of the wineries and the supply side at the destination (Yuan et al., 2005; Charters and Carlsen, 2006). Kivela and Crotts (2006) discuss how food and wine can provide a viable alternative to destinations that cannot benefit from other more traditional forms of tourism, or substantial natural or cultural resources. It offers rural destinations the opportunity to attract visitors who will come and spend time and financial resources liberally within their region. There exists a symbiotic relationship between wine and a tourism destination as the destination provides the wineries, and the natural and cultural backdrop that make it an ideal product for tourist consumption (Kivela and Crotts, 2006). As wine is tied to its geographic location, wineries can use this to their advantage working on their own, or collaboratively, to promote the region as part of a wider destination brand. Beverland (2004) expands the academic debate to include a ‘dedication to place’. Peters (1997) further links this concept of wine tourism to the land referring to wine regions as ‘winescapes’ and highlighting how successful wine tourism development can transform the local landscape to a combination of agriculture, industry and tourism. Hjalager (2002) expands this to highlight that authentically marketed and delivered food and wine images can result in a tourism destination being increasingly sought after. In order for a destination to survive it has to compete with other destinations and regions thus the regional brand or ‘appellation’ becomes an important source of differentiation and value for the rural area (Kotler, Haider and Rein, 1993). A number of benefits may accrue including the immediate addition of new and additional tourists and tourist expenditure; education and employment opportunities; development of local entrepreneurial activity and the enhancement of local culture and civic pride. However, wine tourism can also be threatened by over commercialisation, and through the lack of adequate land use controls, pollution or erosion contribute to the destruction of the attractive rural ‘winescape’ that the wine tourist seeks. As a result, the wine
Page 1 and 2: THE ROLE OF NICHE TOURISM PRODUCTS
Page 3 and 4: Table of Contents Page No. Table of
Page 5: Chapter 4 Contribution to Knowledge
Page 9 and 10: List of Figures Title Page No. Figu
Page 11 and 12: destinations face along the niche t
Page 13 and 14: 1.1 Introduction Chapter 1 Introduc
Page 15 and 16: about marketing and promotion. Thus
Page 17 and 18: Evidence of empirical research exam
Page 19 and 20: Strategic research development and
Page 21 and 22: and events, students and yoga, are
Page 23 and 24: issues of this topic and providing
Page 25 and 26: ENVIRONMENTAL MACRO/ESTABLISHED NIC
Page 27 and 28: ignored or neglected by others’ (
Page 29 and 30: Toften and Hammervoll’s research
Page 31 and 32: 2002; Stronge, 2000). Morgan and Pr
Page 33 and 34: ‘The economics of the new tourism
Page 35 and 36: particular attention in describing
Page 37 and 38: Adapted from Butler (1980) and Truf
Page 39 and 40: Beaver’s (2002) tourism dictionar
Page 41 and 42: In some destinations, wine tourism
Page 43: wine region. Both push (internal de
Page 47 and 48: 2.4 Contribution of Festivals and E
Page 49 and 50: increased tourism numbers and inwar
Page 51 and 52: urden to the tax payer (Jones and W
Page 53 and 54: deep cultural meaning of an ‘aest
Page 55 and 56: Many authors highlight the experien
Page 57 and 58: Destination image research has been
Page 59 and 60: Morgan et al. comment how ‘a hand
Page 61 and 62: single minority group in the US ign
Page 63 and 64: 3.1 Introduction Chapter 3 Research
Page 65 and 66: author, the researchers dipped in a
Page 67 and 68: Pragmatism is a fairly recent philo
Page 69 and 70: Industry Performance Development SE
Page 71 and 72: of the enquiry to attempt to unders
Page 73 and 74: 3.4.1 Primary Research - Consumer a
Page 75 and 76: esearch questions commenting on the
Page 77 and 78: Three papers are presented that are
Page 79 and 80: differences in two of the demograph
Page 81 and 82: appraisal. This is reiterated by Ja
Page 83 and 84: destination planning and developmen
Page 85 and 86: niche tourist profiling; and desti
Page 87 and 88: Paper 11 Pragmatism Mixed Methods T
Page 89 and 90: Another clear result of this resear
Page 91 and 92: Niche Tourism Profiling Papers 1, 3
Page 93 and 94: categories there is a clear indicat
Page 95 and 96:
Destination Development through Nic
Page 97 and 98:
yoga tourism operators indicates ho
Page 99 and 100:
the role a wine festival has in pro
Page 101 and 102:
5.1 Introduction and Contribution t
Page 103 and 104:
One of the key limitations of this
Page 105 and 106:
pragmatic approach. I consider this
Page 107 and 108:
Researching demand led niche touris
Page 109 and 110:
References Agarwal, S., (1994). The
Page 111 and 112:
Bartram, S. A., (2001). Serious lei
Page 113 and 114:
Bryman, A. and Burgess, R., (1994).
Page 115 and 116:
Carlsen, J., and Taylor, A., (2003)
Page 117 and 118:
Cooper, C., (1990). Resorts in Decl
Page 119 and 120:
Dibb, S., and Simkin, L., (1994). I
Page 121 and 122:
Echtner, C., and Ritchie, B., (1993
Page 123 and 124:
Frew, E., and Ali-Knight. J., (2009
Page 125 and 126:
Goodson, L., and Phillimore, J., (2
Page 127 and 128:
Hall, C.M., Johnson, G. R., and Mit
Page 129 and 130:
Hovinen, G., (1981). A Tourist Cycl
Page 131 and 132:
Jennings, G., (2001). Tourism Resea
Page 133 and 134:
Kotler, P., (2003). Marketing Manag
Page 135 and 136:
MacKay, K.J., Andereck, K.L, and Vo
Page 137 and 138:
Novelli, M., (2005). Niche Tourism:
Page 139 and 140:
Pine II, J. B., and Gilmore, J. H.,
Page 141 and 142:
Ritchie, B., (1984). Assessing the
Page 143 and 144:
Russo, P.A., (2006). A Re-Foundatio
Page 145 and 146:
Stebbins, R. A., (1982). Serious le
Page 147 and 148:
Tribe, J., (2004). Knowing about to
Page 149 and 150:
Weizenegger, S., (2006). The TALC a
Page 151 and 152:
Appendix 1 Research and Publication
Page 153 and 154:
Extraordinary Experiences and Exten
Page 155 and 156:
Barron, P., Ali-Knight, J., & Steph
Page 157 and 158:
28th June - 1st July 2000 The Sixth
Page 159 and 160:
Robertson, M, Ali-Knight, J & Anast
Page 161 and 162:
6. Ensor, J, Robertson, M, & Ali-Kn
Page 163 and 164:
Appendix 3: Key Authors in the Fiel
Page 165 and 166:
Paper 8 Frew, E. and Ali-Knight. J.
show all

The Role of Niche Tourism Products in Destination - Repository ...

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?