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The Role of Niche Tourism Products in Destination - Repository ...

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<strong>Niche</strong> <strong>Tourism</strong><br />

Pr<strong>of</strong>il<strong>in</strong>g<br />

Papers 1, 3 and 4<br />

Pragmatism<br />

Mixed Methods<br />

Key Informant<br />

Interviews<br />

Consumer/W<strong>in</strong>ery Surveys<br />

Paper 10<br />

Pragmatism<br />

<strong>The</strong>oretical<br />

Case Studies<br />

Paper 11<br />

Pragmatism<br />

Mixed Methods<br />

<strong>The</strong>oretical<br />

Yoga tourism Operator<br />

Surveys<br />

One <strong>of</strong> the first attempts at pr<strong>of</strong>il<strong>in</strong>g the<br />

w<strong>in</strong>e tourist, their needs and expectations.<br />

Recognition that it is the experience that is<br />

fundamental – not the w<strong>in</strong>e.<br />

Awareness <strong>of</strong> w<strong>in</strong>e tourism as a form <strong>of</strong><br />

consumer behaviour. Application <strong>of</strong> needsbased<br />

motivational theories to the w<strong>in</strong>e<br />

tourism consumer<br />

Insight <strong>in</strong>to the pr<strong>of</strong>ile, preferences and<br />

motivation <strong>of</strong> yoga tourists.<br />

<strong>The</strong> earlier works that have been <strong>in</strong>cluded <strong>in</strong> this critical appraisal (papers 1, 3, 4 and 10) establish, through the use <strong>of</strong> extensive<br />

surveys, basel<strong>in</strong>e data to <strong>in</strong>form and create <strong>in</strong>sights <strong>in</strong>to the important niche w<strong>in</strong>e tourism market. My <strong>in</strong>volvement <strong>in</strong> w<strong>in</strong>e tourism<br />

research, at a very early stage <strong>in</strong> the development <strong>of</strong> this area, is significant as it reflects some <strong>of</strong> the first published work<br />

exam<strong>in</strong><strong>in</strong>g premium Australian w<strong>in</strong>e regions. In Mitchell and Hall’s paper exam<strong>in</strong><strong>in</strong>g the state <strong>of</strong> play <strong>of</strong> current w<strong>in</strong>e tourism<br />

research, reference is made to the work presented here as an <strong>in</strong>tegral contribution to ‘the pioneer<strong>in</strong>g research projects <strong>in</strong> w<strong>in</strong>e<br />

tourism’ (Mitchell and Hall, 2006, p.307) and the subsequent body <strong>of</strong> literature that has emerged.

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