The Role of Niche Tourism Products in Destination - Repository ...
The Role of Niche Tourism Products in Destination - Repository ...
The Role of Niche Tourism Products in Destination - Repository ...
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<strong>The</strong> f<strong>in</strong>al paper that looks at niche tourism product development is <strong>in</strong> the area <strong>of</strong> fr<strong>in</strong>ge festivals. It is the first study to exam<strong>in</strong>e the<br />
importance <strong>of</strong> atmospherics on the image <strong>of</strong> festivals, and adds to the limited research on fr<strong>in</strong>ge festivals. Its key theoretical<br />
contribution is <strong>in</strong> the development <strong>of</strong> a model to exam<strong>in</strong>e atmospheric stimuli at fr<strong>in</strong>ge festivals and, its exploration <strong>of</strong> <strong>in</strong>dependent<br />
fr<strong>in</strong>ge festival theatres’ ability to produce an appropriate atmosphere for its visitors. <strong>The</strong> f<strong>in</strong>d<strong>in</strong>gs substantiate Kim and Chalip’s<br />
(2004) appeal for event organisers to pay particular attention to the ways <strong>in</strong> which the atmosphere <strong>of</strong> their events is constructed,<br />
and are a response to Milman’s (2001) suggestion that more research is needed on how atmosphere should be developed for<br />
different niche market segments.<br />
4.3 <strong>Niche</strong> Tourist Pr<strong>of</strong>il<strong>in</strong>g<br />
Table 2: Key themes, methods and contributions to knowledge <strong>of</strong> publications <strong>in</strong> the area <strong>of</strong> <strong>Niche</strong> Tourist Pr<strong>of</strong>il<strong>in</strong>g<br />
Research<br />
theme<br />
Research<br />
methodological<br />
approach and methods<br />
Contribution to knowledge