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Daimler 360 GRAD - FAKTEN zur Nachhaltigkeit 2008
Daimler Nachhaltigkeitsbericht 2008 / Employees / Activities and goals
By 2010, Daimler aims to be one of the most highly respected automakers in the areas
of diversity and inclusion management.
Goals Activities/status Goal attainment Link
Using the CAReer
program to ensure that
enough young people are
attracted to the company;
targeted recruiting of
women
Increasing the proportion
of women in top
management positions
Group-wide by 1 percent
annually
Increasing the proportion
of women in mid-level
management positions
Increasing the proportion
of women in the
workforce as a whole
Improving the ability to
balance the demands of
career and family
Thanks to our CAReer training program, which was launched
throughout the Group in 2007, we have created 300 new positions,
30 percent of which are occupied by women. We plan to offer 500
trainee positions worldwide in 2008, 35 percent of which are to be
occupied by women.
Our most important measures:
� Mentoring programs: by consulting with experienced managers,
women in management positions can gain the knowledge they
need to advance personally and professionally.
� Diversity workshops for raising the awareness of all managers.
It is important for male and female managers alike to have a
greater awareness of diversity issues.
The share of women in mid-level management positions (Level 4) was
increased by about 1 percent to nearly 11 percent in 2007 compared
to the figure for the previous year. In addition to the aforementioned
measures, target values were agreed upon with the General Works
Council. According to the terms of this new agreement (for the
period 2006 to 2010) the proportion of women should be between
10 and 14 percent by 2010.
Overall, the proportion of women in the total workforce and among
trainees and salaried employees remained stable compared to the
level of the previous year (total workforce: 12 percent, trainees: 19.5
percent). See the measures above. Target corridors according to the
new works agreement (2006 – 2010): total workforce: 12.5 –15
percent; trainees 20 – 24 percent; technical apprentices: 11–14
percent.
Boosting the Group’s attractiveness as an employer
Daimler aims to move from a fifth
place ranking to fourth place among
engineering graduates, and from a
tenth place ranking to eighth place
among business graduates.
� Creation of daycare openings for 350 children at Daimler’s
location in Germany in 2008.
� Providing flexible work models.
Greater focus on target group-specific appeals and
marketing events in areas of concrete needs. Plans call
for measures including a new personnel image
campaign, an expansion of in-house recruiting events,
and a higher profile in media coverage.
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Goals Activities/status Goal attainment Link
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