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<strong>Daimler</strong> 360 GRAD - FAKTEN zur Nachhaltigkeit 2008<br />

<strong>Daimler</strong> Nachhaltigkeitsbericht 2008 / Managing sustainability / Responsible corporate management /<br />

Principles regarding donations and sponsorship<br />

Principles regarding donations and<br />

sponsorship<br />

For sponsorships and donations, <strong>Daimler</strong> has put into place clearly defined responsibilities, transparent donation<br />

processes, and efficient control systems. The company’s donation activities are coordinated and steered <strong>by</strong> the<br />

Legal department on the basis of our corporate guideline on charitable contributions. In 2006, the company<br />

established the “Review Board on Sponsorship & Donations,” which approves substantial requests for donations<br />

and sponsorships. A database compiles information on the company’s sponsorship and donation activities on a<br />

global scale to achieve greater transparency. In 2007, the company supported institutions and projects for<br />

charitable causes with social sponsorships and donations amounting to € 35.89 million (project budget only,<br />

figures without U.S. due to the transfer of our majority interest in Chrysler in 2007).<br />

In some countries <strong>Daimler</strong> supports its own foundations in order to consolidate the company’s activities directed<br />

toward social goals. Brand and product-related sponsorship is coordinated <strong>by</strong> the business units and Corporate<br />

Sponsoring.<br />

Starting in 2008, instead of offering gifts to guests at our vehicle presentations around the world, we are<br />

donating the money we normally spend on such presents (altogether approximately € 90,000) to nonprofit<br />

organizations.<br />

In 2006 we introduced a separate set of rules as a guideline for donations to political parties. According to these<br />

rules, donations to political parties require authorization from the Board of Management on principle and are<br />

currently only permitted for parties in Germany.

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