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<strong>Daimler</strong> 360 GRAD - FAKTEN zur Nachhaltigkeit 2008<br />

<strong>Daimler</strong> Nachhaltigkeitsbericht 2008 / Managing sustainability / Dialogue with our stakeholders<br />

Management of dialogue with our<br />

stakeholders<br />

<strong>Daimler</strong> engages in dialogue with its stakeholders all over the world and includes them in its business operations.<br />

A critical factor for us in the identification and evaluation of our stakeholders is the question of whether, and to<br />

<strong>what</strong> extent, a specific group of people is affected <strong>by</strong> our company’s activities. The following major issues have<br />

turned out to be particularly important for this dialogue, and the Group has contact persons who are responsible<br />

for each of these issues.<br />

� The Investor Relations unit is responsible for communicating with investors and shareholders;<br />

� Corporate Environmental Protection coordinates the dialogue with stakeholders about environmental issues;<br />

� the development units of the divisions are in charge of vehicle safety issues;<br />

� Human Resources is responsible for contact and communication with the employees regarding personnel<br />

issues that affect them (both at headquarters and at the Group locations);<br />

� our procurement organization engages in an ongoing dialogue with our suppliers and other automakers<br />

concerning social and environmental issues that are relevant to procurement;<br />

� Public Policy and External Affairs and the Corporate Development team coordinate the dialogue with elected<br />

officials and governmental bodies and with associations regarding political and Group-related issues;<br />

� Corporate Communication deals with media inquiries.<br />

The newly established Sustainability Board will play a key role in multi-issue and cross-divisional coordination. It<br />

will also consider the use of new and more extensive measures.<br />

Stakholders at <strong>Daimler</strong> – two-way relationships

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