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Daimler 360 GRAD - FAKTEN zur Nachhaltigkeit 2008 Daimler Nachhaltigkeitsbericht 2008 / Economy / Business development in 2007 Unit sales structure In 2007, Daimler Trucks sold a total of 467,700 (2006: 516,100) heavy, medium and light-duty vehicles. The primary reason for this expected drop in sales was the lower demand for trucks in the U.S., Canada, and Japan, where tighter emissions standards caused many companies to purchase vehicles earlier than planned in 2006. Another factor impacting the truck business was the general downturn of the U.S. market. As a result of these developments, sales of the Trucks NAFTA unit dropped by 36 percent to 119,000 vehicles. Trucks Europe/Latin America, on the other hand, posted an increase of 13 percent to 159,900 vehicles. At Trucks Asia, the Mitsubishi Fuso brand sold 188,700 vehicles and thereby performed more or less on a par with the prior year. In 2007, Daimler Trucks continued to focus on reducing the fuel consumption and exhaust emissions of commercial vehicles. In November 2007, as part of the “Shaping Future Transportation” initiative, we presented vehicles from the Mercedes-Benz, Freightliner, Mitsubishi Fuso, Orion, and Thomas Built Buses brands that are equipped with alternative drive systems and operate with alternative fuels. Daimler is the global market leader when it comes to commercial vehicles with hybrid drives. Daimler Financial Services experienced generally stable development in 2007. The business year was impacted by the separation of Chrysler’s financial services business in North America, which had become necessary due to the transfer of a majority interest in Chrysler. Global contract volume rose by 4 percent to € 59.1 billion; adjusted for exchange-rate effects, it increased by 9 percent. At the end of 2007, the division’s portfolio included 2.3 million leased and financed vehicles. New business totaling € 27.6 billion was at roughly the same high level as in the prior year. When adjusted for exchange rate effects, new business actually increased by 3 percent. In 2007, Daimler Financial Services also launched a range of new products in various markets in response to customer demands for package solutions. Besides financing or leasing, these mobility packages also include insurance, maintenance, and other vehicle-related services that are charged at a single monthly rate. The Mercedes-Benz Vans unit posted a new sales record by selling 289,100 vehicles (+13 percent) in the year under review. The new Sprinter was particularly successful, boosting sales by 17 percent to 184,300 units. The Vito/Viano also performed well, with sales increasing by 6 percent to 104,600 vehicles. The Daimler Buses unit exceeded the prior year’s high sales level by 8 percent. The unit successfully defended its leading market position by selling a total of 39,000 complete buses and chassis of the Mercedes- Benz, Setra, and Orion brands. We expect a moderate increase in business volume in 2008, to which all operations will probably contribute. The focus of expansion is likely to be mainly in the growth markets of Asia and Eastern Europe. Our medium- term goal is to exploit additional sales and revenue potential in all of our vehicle segments. To this end, we defined and published clear targets for all divisions. Our goal at Mercedes-Benz Cars is to achieve an average return on sales of 10 percent by 2010 at the latest. At 8 percent over the entire business cycle, the target for Daimler Trucks is somewhat lower. Finally, Daimler Financial Services plans to continue to achieve a return on equity of at least 14 percent in the future.
Daimler 360 GRAD - FAKTEN zur Nachhaltigkeit 2008 Daimler Nachhaltigkeitsbericht 2008 / Economy / Business development in 2007 On the basis of the divisions’ confirmed projections, in 2008 we expect the Daimler Group to post EBIT from ongoing operations of well above the prior-year level. Effects related to Chrysler are not included therein. In the year 2007, earnings included positive contributions in particular from the transfer of shares in EADS and negative contributions from Chrysler and related to the New Management Model. In our automotive business we aim to achieve an average return on sales of 9 percent across all market and product cycles. Daimler: A Strong and Optimistic New Beginning Our company’s key event of 2007 is also reflected in our name. Following the transfer of a majority interest in Chrysler and of the associated financial services business to the investment company Cerberus, an Extraordinary Shareholders’ Meeting decided to rename DaimlerChrysler as Daimler. After deliberating all of the risks and opportunities involved, the shareholders came to the conclusion that the transfer of the Chrysler shares was the best solution. The strengthening of our company’s financial basis has provided it with additional scope for shaping business developments and making investments. The demerger has made us less dependent on the volatile North American volume market and substantially reduced the risks we face from Chrysler’s healthcare and pension liabilities. As a result, Daimler’s profitability has increased substantially. We can now fully concentrate our efforts on doing what we do best: making firstclass cars and commercial vehicles and developing a comprehensive range of product-related services.
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