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19 Daimler 360 DEGREES – Facts on Sustainability 2008
Product Responsibility
DMA
Product
Responsibility
PR1 Core
PR2 Add
PR3 Core
Life cycle stages in which health and safety impacts
of products and services are assessed for
improvement, and percentage of significant
products and services categories subject to such
procedures
Total number of incidents of non-compliance with
regulations and voluntary codes concerning health
and safety impacts of products and services during
their life cycle, by type of outcomes
Type of product and service information required by
procedures, and percentage of significant products
and services subject to such information requirements
Global
Compact
Principle
1 and 8
Principle1
Principle 1
Principle 8
Print (page) Web Further information
Degree
13–16,
53–56 x
x
x
Due to the complexity of multiple brands within
the Group, information on the management
approach is integrated into different subchapters
of this section (see, among others, the sections
on vehicle safety on pp. 53-57, customer
relationship management on p. 58 f., and goals on
pp. 60-64).
–
Daimler makes extensive information available on
all its products. This is carried out in accordance
with clearly laid out principles within the
individual business units. Representatives of
automakers and suppliers worldwide have
compiled a shared handbook on the EU regulation
REACH (Registration, Evaluation, and Authorization
of Chemicals). Daimler is currently in contact
with suppliers in order to ensure that this
regulation is being implemented within the Group
and in the supplier chain actively and in line with
legal requirements. Starting in mid-2008 the
suppliers are required to previously register with
the European Chemicals Agency in Helsinki all of
their pure substances which will be put on the
market in the EU.
As a manufacturer of motor vehicles, Daimler AG
is obligated to provide the users of its products
with appropriate information regarding the proper
utilization of such products and the risks
associated with their use. The company must also
warn users of the potential dangers associated
with its products, particularly in relation to
incorrect utilization — to the extent that such
improper use can be foreseen. Safe, responsible,
and secure operation of Daimler AG products is
ensured by the provision of an operating manual
that conforms to the level of knowledge
possessed by the user. This owner’s manual is
supplemented by additional information on how
restraint and driver assistance systems function,
as well as by technical information available on
the Internet.
One particular challenge here involves explaining
how to operate ever-more complex functions and
systems in a clear manner and working to ensure
that the associated customer literature doesn’t
become too difficult to understand. Effectively
addressing this challenge ensures that customer
acceptance of products will remain high. One
approach used here is to reduce the amount of
labeling on vehicle components — especially in
the interior — to the minimum allowed by law.