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Dear readers, This report describes what Daimler means by ...

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<strong>Daimler</strong> 360 GRAD - FAKTEN zur Nachhaltigkeit 2008<br />

<strong>Daimler</strong> Nachhaltigkeitsbericht 2008 / Environmental protection, innovation, and safety / Innovation, development and safety / Safety<br />

Road safety. Although vehicle safety is one of <strong>Daimler</strong>’s core competencies, the company has nevertheless<br />

adopted an approach that extends far beyond basic vehicle safety:<br />

� <strong>Daimler</strong> supports the European Road Assessment Programme (EuroRAP), which is setting out to make the<br />

entire road system safer – for example, <strong>by</strong> pointing out and eliminating accident hot-spots. EuroRAP has<br />

proved so successful that the number of participants has now risen from the four original countries to 20<br />

(including the U.S. and Australia).<br />

� By <strong>means</strong> of numerous programs and initiatives based on sound scientific principles (e.g. the Global Road<br />

Safety Partnership, MobileKids, Road Ready Teens, Seat Check, Mothers against Drunk Driving), <strong>Daimler</strong> also<br />

prepares children for safe conduct in traffic, enhances parental awareness of safety, and stages road safety<br />

campaigns for the general public.

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