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20 Daimler 360 DEGREES – Facts on Sustainability 2008 Product Responsibility PR4 Add PR5 Add PR6 Core PR7 Add PR8 Add Total number of incidents of non-compliance with regulations and voluntary codes concerning product and service information and labeling, by type of outcomes Practices related to customer satisfaction including results of surveys measuring customer satisfaction Programs for adherence to laws, standards, and voluntary codes related to marketing communications, including advertising, promotion, and sponsorship Total number of incidents of non-compliance with regulations and voluntary codes concerning marketing communications, including advertising, promotion, and sponsorship Total number of substantiated complaints regarding breaches of customer privacy and losses of customer data Global Compact Principle 8 Principle 1 Print (page) Web Further information Degree 63–65 14–16 x x x x x A publication approval process that includes specialist and legal assessments of customer literature ensures that requirements with regard to product liability are met in such publications, in particular in vehicle operating and maintenance manuals. see PR2 – – Sustained communication activities are indispensable for our premium brand, Mercedes-Benz. Important milestones in the overall communication development process have taken the form of various measures that ensure standardization of communication with both internal and external customers. More specifically, this involves adherence to a code of ethics when discussing assignments and the implementation of various approval processes in cooperation with the Legal Affairs department and other internal experts. We also ensure the appropriateness of our advertising measures by conducting an extensive series of tests. All employees involved in sponsorship activities and events are required to coordinate with the Compliance Hotline in advance. In addition, each project manager must participate in a special compliance training program. With its data protection guideline, “Data Protection and Privacy — The Daimler Code of Conduct”, the Group has created a standardized level of data protection for the entire organization. This guideline, which applies to all personal data relating to employees, customers and suppliers, complies with the provisions of the European Data Protection Directive and other national regulations. The code defines the conditions under which data may be compiled, processed and used, as well as the regulations that are to be observed when conducting such activities. Under the direction of the Chief Corporate Data Protection Officer, a worldwide network of local data protection coordinators ensures compliance with the regulations. Customers’ increasing sensitivity with regard to this issue is reflected in a growing (but still low) number of inquiries and complaints. All complaints are investigated immediately, but only a few individual cases of actual violation of privacy have been discovered. All information gained from such activities is used to optimize data protection processes.
21 Daimler 360 DEGREES – Facts on Sustainability 2008 Product Responsibility PR9 Core Monetary value of significant fines for noncompliance with laws and regulations concerning the provision and use of products and services Automotive Supplement A4 A5 A6 A7 A8 A10 Numbers of vehicles sold, broken down by type, fuels, power train technologies, and region. Explain definition used for different vehicle types. Breakdown by region/country of the compliance of vehicles sold with the respective existing and next defined emissions standards. Average fuel economy by type of vehicle* broken down by region, as applicable. Explain definition used for different vehicle types (apply same definitions as used in indicator P1).* For manufacturers of commercial vehicles “type of vehicle” refers to vehicle segment. Average carbon dioxide emissions by type of vehicle* broken down by region, as applicable. Explain definition used for different vehicle types (apply same definitions as used in indicator P1).* For manufacturers of commercial vehicles “type of vehicle” refers to vehicle segment. Breakdown by region/country of compliance of vehicles sold with the respective existing and next defined noise standard Weight of vehicle and percentage breakdown of generic, recyclate, and renewable material of a best selling vehicle Global Compact Print (page) Web Further information Degree 33 44 43 43 35 x Fundamental fines and non-monetary sanctions are disclosed in the Annual Report, if they occur in a significant amount. (See Annual Report 2007, p. 179–180.) x x x x x x – Proportion of the Mercedes-Benz and smart diesel passenger cars sold in Europe in 2007 that satisfy currently valid and future emissions standards Fleet fuel consumption in Germany 1990–2007, Daimler CAFE value for passenger cars and light trucks and vans 1996–2007 in the United States Average development of CO emissions in 2 Daimler’s European fleet 1995–2007 All legal requirements and standards are complied with. –
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