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Daimler 360 GRAD - FAKTEN zur Nachhaltigkeit 2008 Daimler Nachhaltigkeitsbericht 2008 / Environmental protection, innovation, and safety / Sales and dealerships Sales and dealerships Environmental protection activities at sales outlets are also based on the Daimler Group’s Environmental Guidelines. Within this strategic framework, the Mercedes- Benz German Sales Organization (MBVD) has its own environmental policy, which it pursues with great commitment, practicing proactive environmental protection at its Berlin headquarters, company-owned sales and service outlets, and dealerships. As part of the MBVD environmental policy, company-owned sales and service outlets set their own local environmental targets and determine the activities required to reach them. A total of 20 MBVD centers with 54 outlets, as well as the organization’s headquarters in Berlin, have already had their operations officially certified in line with the European Eco-Management and Audit Scheme (EMAS).
Daimler 360 GRAD - FAKTEN zur Nachhaltigkeit 2008 Daimler Nachhaltigkeitsbericht 2008 / Environmental protection, innovation, and safety / Products and product use / Fuel consumption and CO 2 emissions Fuel consumption and CO 2 emissions The Group has already made substantial progress in reducing fuel consumption and CO 2 emissions in both its passenger cars and commercial vehicles through continual optimization of the internal combustion engine. Fuel consumption in Germany 1990 – 2007 Reduced fleet consumption. Daimler has reduced the average fuel consumption of its fleet of newly registered passenger cars and station wagons in Germany by 32 percent since 1990. In 2007, fleet consumption also declined 3 percent compared with the previous year, to 7.0 liters per 100 kilometers. Average CO 2 emissions fell to 174 grams per kilometer. Development of CO 2 emissions for the European Daimler fleet (average) 1995 – 2007 CO 2 emissions of Daimler’s fleet in Europe have fallen by 21 percent since 1995; this reduction is nearly 50 percent higher than the average decrease for all European manufacturers. Overall average CO 2 fleet emissions in Europe totaled 181 grams per kilometer in 2007 (Mercedes-Benz Cars, including vans). These savings were made possible for example by the introduction and refinement of CDI diesel technology and of second-generation gasoline direct injection, by downsizing concepts with superchargers, and by the sevenspeed automatic transmission 7G-TRONIC. Reasons for the specific reduction in 2007 included the launch of the new C-Class, which boasted significantly better fuel economy than the predecessor model, and the launch of the new smart fortwo. The measures and technologies described in Chapter "Sustainable mobility strategy and implementation for passenger cars" will help us further reduce the fuel consumption and CO 2 emissions of our fleet.
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