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Daimler 360 GRAD - FAKTEN zur Nachhaltigkeit 2008 Daimler Nachhaltigkeitsbericht 2008 / Customers and society / Social commitment � To promote science and scientific exchange. It is very important to us to promote the transfer of knowledge between universities, research institutes, and industrial companies as a means of stimulating innovation. For many years, we have been one of the biggest supporters of the Donors’ Association of German Science, in which we maintain our own special Daimler Fund, which is used to endow, among other things, the German Future Prize, one of the most important scientific awards in Germany. Since 1986, we have also maintained the Gottlieb Daimler and Karl Benz Foundation to provide an interdisciplinary forum for addressing issues related to the interaction between mankind, the environment, and technology. � To promote culture and the arts. Art and culture are an important part of social life. That’s why Daimler actively supports the fine arts, theater, music, literature, and film, and also organizes its own art and cultural events. Among other things, Daimler maintains one of the oldest and most im portant corporate art collections in Germany. We also present awards to up-and-coming artists and sponsor and otherwise financially support a variety of ensembles and cultural events, such as the Junge Musikpodium Dresden, the International Bach Academy in Stuttgart, the Ludwigsburger Schlossfestspiele, and the New Pop Festival in Rastatt. � To promote sports and physical fitness. Sports are not only good for one’s health; they also have a unique ability to bring people of the most diverse backgrounds together in friendly competition. Daimler therefore promotes athletic activities and projects on both the professional and private levels. The Group’s initiatives here include a Soccer Integra tion Award jointly presented by Mercedes-Benz and the German Football Association (DFB), a longstanding partnership with the International Olympic Committee, and support for the Laureus Sport for Good Foundation. � In various foundations. In order to ensure that our funding is used for clearly defined long-term purposes, we have established our own foundations in several countries. These foundations support diverse activities ranging from research and education to the promotion of culture, health, and international understanding. In several countries, our foundations serve as the centers for all activities related to social commitment (see table on p. 66). Foundations Foundation Focus of activities Funds 2007 Gottlieb Daimler and Karl Benz Foundation (1986) Daimler Fonds im Stifterverband für die Deutsche Wissenschaft (1975) Funding science and research in the fields of mankind, environment, and technology Sponsoring the research, training and international collaboration of science and technology students Daimler Foundation in Japan (2002) Supporting cultural programs and philanthropic activities Mercedes-Benz France Foundation (1986) Promoting intercultural understanding between France and Germany, support for up-and-coming young artists, communal projects €1.5 million (2006: €1.2 million) €1.38 million (2006: € 2.2 million) ¥ 25,000,000 (2006: ¥ 29,300,000) € 81,500 (2006: €115,000) In 2007, we decided to reorganize our marketing practices to ensure a greater degree of social responsibility. Specifically, this means that instead of offering gifts to guests at vehicle presentations around the world, we will now donate the money we usually spend on such presents (approximately € 90,000) to non-profit organizations. The donation for 2008 will be given to education projects for SOS Children’s Villages in France, the U.S., Austria, and Germany.
Daimler 360 GRAD - FAKTEN zur Nachhaltigkeit 2008 Daimler Nachhaltigkeitsbericht 2008 / Customers and society / Social commitment / Social and cultural projects* Our social and cultural projects* for our business locations: Expansion of daycare centers near our plants and offices The first four sternchen (“Little Star”) childcare centers in Stuttgart-Untertürkheim, Sindelfingen, Bremen, and Berlin opened successively beginning in September 2007. Daimler is cooperating in this initiative with both church-based and independent providers of daycare services. We also continue to expand the provision of company childcare centers for our employees. Childcare at the centers is offered in accordance with working times and the needs of parents, and all staff members are specially qualified to look after children up to three years of age. Among other things, the childcare concept employed focuses on the development of language skills through dual and multi-language instruction, while center activities are also designed to foster creativity and promote exercise and healthy eating habits. As part of its initiative to expand daycare services near its plants and offices, Daimler participated in a family policy conference organized by the city of Stuttgart on June 25 and 26, 2007, during which the European “cities for children” partnership network was established. The goal of this cross-border network is to develop holistic approaches for creating child and family-friendly environments in urban centers. Daimler is supporting “cities for children“ in various ways. This year, for example, the Group hosted the network’s annual meeting, which took place in May at the Mercedes-Benz Museum in Stuttgart. together with our employees: StreetUniverCityBerlin “StreetUniverCityBerlin” (SUB) is housed in a youth center in the Kreuzberg section of Berlin. The organization’s motto is “Study as if you were at university, while becoming streetwise and learning lessons for life.” While SUB is not a substitute for professional training, its scope of activities does go far beyond traditional streetwork. SUB’s pilot semester featured workshops, seminars, and excursions related to societal and political education, social skills, career options, art, and sports. More specifically, SUB provided job-application training and also offered anti-conflict seminars and theater workshops, among other things. Its students also produced their own short film. One specialized SUB workshop sponsored by Daimler Financial Services taught participants how to work in teams, deal responsibly with money, and develop new business ideas, whereby several of the company’s employees voluntarily served as instructors. Daimler Financial Services continues to act as a partner to SUB in 2008. The green classroom: Trainees help out at a zoo Learning in a zoo can be a lot of fun for children and teenagers, which is why Zooschule Landau (Landau Zoo School) offers an educational program targeted specifically at those groups. The school, which is located in Germany’s Palatinate region, was established through a partnership between the University of Koblenz-Landau and Landau Zoo. As many as 40 specially trained students teach kindergarten and school classes at Zooschule Landau. The curriculum includes lectures on interesting types of plants and wild animals in Germany and faraway places. Following the completion of a new school building, activities in 2007 focused on the creation of an openair classroom. Daimler paid for all the required materials here, and trainees from the Mercedes-Benz plant in Wörth pitched in to help build an amphitheater-like structure for the outdoor classroom. They and training director Stefan Jakobi then installed benches and laid pavement at the site.
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