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<strong>Daimler</strong> 360 GRAD - FAKTEN zur Nachhaltigkeit 2008<br />

<strong>Daimler</strong> Nachhaltigkeitsbericht 2008 / Environmental protection, innovation, and safety / Innovation, development and safety / Safety<br />

Commercial vehicles. According to experts, <strong>Daimler</strong> produces the world’s safest vehicles in its commercial<br />

vehicle market segments for trucks, buses, and vans. Nevertheless, safety technology will only be put to<br />

appropriate use <strong>by</strong> transport companies if it proves to be economical. High quality safety technologies, their<br />

universal application, and their economy thus constitute an integral whole that forms a key focus of <strong>Daimler</strong>’s<br />

activities as the world’s largest commercial vehicle manufacturer.<br />

Mercedes-Benz has already introduced pioneering driver assistance systems to the market that help drivers<br />

avoid accidents in critical situations, or minimize the severity of the consequences of accidents that do occur.<br />

More systems were added in 2006, including Adaptive Cruise Control and the Lane Assistant for touring buses.<br />

The Active Brake Assist system for the Mercedes-Benz Actros truck initiates an emergency braking manouver in<br />

the event. As passive safety measures for the protection of the driver and other road users, the company has<br />

also developed crash-optimized cabs, belt tensioners, front underride protection elements, and improved load<br />

securing systems for trucks.<br />

While safety technology must be controllable for drivers, it should not divest them of their responsibility for safe<br />

driving. Safety is thus not merely a question of technology but also of training: For 40 years, Mercedes-Benz has<br />

been offering training and driving safety courses for professional truck and bus drivers. Together with the<br />

German technical inspection association DEKRA, <strong>Daimler</strong> has also initiated a “Safety Plus” certification for vans<br />

and trucks. “Safety Plus” is awarded in two versions – one for the safety characteristics of the vehicle itself, the<br />

other for drivers with appropriate training. A number of insurance companies have acknowledged this measure<br />

<strong>by</strong> offering reduced premiums.<br />

<strong>Daimler</strong> was honored with several awards for its innovative safety technologies in 2007. The Mercedes-Benz<br />

Actros Safety Truck, for example, which is equipped with the Mercedes-Benz Brake Assist system, was chosen<br />

for the “Gelber Engel 2007” award presented <strong>by</strong> the German automotive association ADAC, and the “Safety<br />

Award 2007” issued <strong>by</strong> the Belgian Association of Motoring and Commercial Vehicle Journalists. In addition,<br />

Jürgen Trost, who developed the Active Brake Assist system for commercial vehicles, was awarded the European<br />

Safety Prize in 2007.<br />

Improved road safety, reduced fatalities, and increased economy – attaining these ambitious goals requires the<br />

concerted efforts of many sectors of society. As the leading producer of commercial vehicles, <strong>Daimler</strong> has taken<br />

the initiative and created the appropriate basis with active and passive safety technology. As a result, the trucks,<br />

vans, and buses produced <strong>by</strong> the Group demonstrate the high levels of safety that are already attainable today.<br />

The social responsibility as an automotive manufacturer. <strong>Daimler</strong> provides a wide range of services to encourage<br />

the responsible use of its products, there<strong>by</strong> promoting sustainable mobility solutions.<br />

Safe and environment-friendly driving. In training courses, <strong>Daimler</strong> demonstrates to its customers how they can<br />

make their own contribution to safe, environment- friendly vehicle use:<br />

� Mercedes-Benz passenger cars. Mercedes-Benz has been offering its customers driving safety courses for<br />

more than three decades. During this time, Mercedes-Benz personnel have trained customers in over 20<br />

countries. The driving programs are a significant element of our integrated safety philosophy, and they play<br />

an important role in accident prevention. The Group also began offering eco-training courses in environmentfriendly<br />

driving as early as 1995.<br />

� Commercial vehicles. The <strong>Daimler</strong> Trucks division has been providing training courses in economical driving<br />

and safety worldwide since the beginning of the 1990s. These courses have been attended <strong>by</strong> more than<br />

65,000 professional drivers from 50 countries each year, and this figure includes special package courses for<br />

entire shipping companies. In 2007 alone, a total of 800 bus drivers participated in safety training courses,<br />

while an additional 300 attended eco-training sessions. Customers who purchase a new Sprinter, Vito, or<br />

Viano van receive a coupon allowing them to take part in a special training course. In addition to teaching<br />

participants how to effectively use modern safety technology, the training also focuses on development of an<br />

economical and anticipatory driving style. In addition, the Group is certified as a trainer for advanced training<br />

courses for professional commercial vehicle drivers, which will be mandatory as of 2009.

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