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Daimler 360 GRAD - FAKTEN zur Nachhaltigkeit 2008
Daimler Nachhaltigkeitsbericht 2008 / Customers and society / Activities and goals
Social responsibility: Activities and goals
Every company is a part of the society in which it operates. Business decisions often affect many people in
tangible ways, while events and processes of change in society can also have an enduring impact on business
success. Daimler believes it is the company’s best interest to be a good corporate citizen that actively
contributes to society and supports worthy causes. Our objective is to consistently increase and strengthen our
commitment in our area of influence, through our various areas of expertise as an international manufacturer of
motor vehicles.
This is why we have defined the following focal points for efforts and initiatives that address social issues:
commitment at our production and sales locations; volunteer activities on the part of our employees at our
plants; road safety education for children; and the promotion of education, training, and scientific research –
particularly in relation to our natural environment and technology. Our global business operations provide us with
a heightened awareness of the great importance of mutual understanding between countries and cultures. This is
why we are also engaged in intercultural dialogue and support cultural and sports activities. To ensure that we
apply our energies and resources in the right way, and to provide funding that is based on clear criteria, we have
further developed the areas of donations and sponsorships. Here, one of the measures implemented involved the
creation of a database.
One major undertaking at present is a broadening of our dialogue with our stakeholders, as we are aware of the
importance of having good, trusting relationships in the environments in which we operate. We intend to improve
transparency and to conduct a more open dialogue with our partners.
Stakeholder involvement and dialogue
Goals Activities/status Goal attainment Link
Strengthening the
stakeholder dialogue.
Redefinition of stakeholder
contacts, especially in the
NAFTA region
New approach for Daimler
corporate volunteering
Introduction of a corporate
guideline for responsible
lobbying.
� Hold a stakeholder dialogue event with the relevant interest
groups by the end of 2008.
� Introduce a channel of communication designed to regularly
provide the relevant stakeholders with information regarding
sustainability at Daimler (by the end of 2008).
A restructuring is needed as a result of the sale of majority
ownership of the Chrysler Group. An overall plan and initial steps
are to be presented by the end of 2008.
The restructuring is necessary due to the sale of majority
ownership of the Chrysler Group. An overall plan and initial steps
are to be presented by the end of 2008.
The development and internal discussion of the guideline was
completed in 2007.
New Goal Link
New Goal Link
New Goal Link
Goal attained Link